Buyer's Attraction Marketing - BAM Part One - An Overview
There is a tendency in Internet marketing to over-think things and miss the big picture. I've been guilty of this on many occasions and often find the need to distill the process of marketing on the Web down to its core essentials. While talking to a friend of mine, Joerg Schmidt, he came up with a phrase that I found really hit the nail on the head: Buyer's Attraction Marketing. Let me explain in this overview article just what BAM is and in the subsequent three articles, I'll go over each individual component in detail.
Buyer's Attraction Marketing consists of three parts designed to work together. If any piece of the puzzle is missing, your marketing will limp along, unable to reach the speed necessary to get any real results. Lest that scare you, off, remember; it's only a three-piece puzzle!
Targeted Keyword Research
This is the cornerstone on which the foundation of your marketing is laid. Without this most critical component, you will have a most difficult time competing online. This is where most marketers fail, right here at the beginning. They lack the knowledge, drive, or wherewithal to get it done and done well, and as a result, end up with either massively competitive terms or none at all.
What we are looking for here is highly-targeted buyer's keywords that cover any type of marketing you may want to do, from pay-per-click to organic search marketing and more. Buyer's keywords refer to the phrases people are typing into search boxes when they have credit card in hand and are ready to buy. These phrases are far more targeted than informational keywords, and thus far, more valuable.
OnSite Conversion Strategies
This one deals with the ways in which you turn the traffic you're getting into sales, opt-ins, or whatever action you're seeking to occur. This means optimizing your entire sales funnel and not simply your landing page or blog site. You have actions that you want your prospects to complete, so the entire process needs to be well thought-out and considered.
You'll be fashioning your site, blog posts, videos, autoresponders, and all other aspects of your marketing plan around the work you did in step one and setting up your marketing to deliver the most efficient conversion process you can.
The days of simply slapping up a landing page and expecting the world to come rushing to your feet are over. It requires a bit more work than that now, but the good news is that most of this step is a one time job. There will be tweaks going forward, but the more you accomplish at the beginning, the less you'll have to fix later.
Opening the Floodgates of Traffic!
Now's where the fun begins! You've done the groundwork, and now you have to drive visitors to your site. There are a great many ways to drive traffic, but when it comes to my content marketing strategy, I'm a big proponent of organic search marketing. For me it's as basic as the click I buy from a PPC program like Google AdWords. I'll have to buy again tomorrow, whereas the content I post to the Web can be there for years, delivering traffic whether I do anything else or not.
Many don't feel comfortable writing, and others feel that their time can be best used in other ways in their business. That's easy to solve with outsourcing the Web content creation to others. This can also help you scale your business in a way you'd be hard-pressed to do yourself. Whichever way you do it, realize that on the Web content IS king and vital to the growth of the kingdom!
Part Two of this series will focus in-depth on the first component of Buyer's Attraction Marketing targeted keyword research. Don't Miss IT!!
Questions and Answers
Article Tags:
content divas
,shelby larson
,heather sneed
,attraction marketing
,bam
,targeted keyword research
In USA, one of the leading brands that offer diverse and high quality products promoting proper hygiene is Difresh USA. If you are looking for the best opportunity to grow and have the opportunity for a new business Difresh USA can help you for they are looking for Exclusive Local Distributors
Getting clean and refresh doesn't sacrifice the place where you are for it should be a habit. Having a healthy body will allow you to do things right and good. And no matter where you are you should practice a healthy and proper hygiene even in little things you do.
Maintaining a healthy and proper hygiene badly needs products that are truly effective and could truly answer our need for this. No matter where we are and at anytime we want to get clean we basically need these products right away and only Difresh USA can supply these in a very easy way
The key reason why some firms thrive while some implode during an financial recession is still a puzzle to many people business-owning business owners. Some wrongly assume that all businesses should suffer via recessionary cycles. But the truth is that some companies are usually essentially recession-proof, and it is not necessarily because they are much larger, better known, or a lot more generously capitalized.
Companies like Arch Coal (ACI) and Massey Energy (MEE) watched his or her stock climbed.
There are many methods which can increase conversion on your website. It's just a simple bit of math to determine that boosting your conversion rate a percentage or two can have a far more beneficial effect on ROI than trying to double the number of customers you daily receive. Often it is a matter that requires but a few tweaks to your site to make such a big difference, and in my mind that is always worth the effort! Let's look at nine smart ways you can optimize your site for conversions!
In your quest to increase traffic to your website you've made the wise decision to undertake an organic SEO marketing campaign, and now you just need to know what that entails and how to implement it. Let's break down what a project like this takes and how you can get it done most expediently.
There is a wealth of information available from Google to help you with your keyword research, and I'm not only talking about its ubiquitous Adwords keyword tool. That is usually as far as many people ever get using Google as a resource, and that's a shame, as there are no less than six ways you can mine their database for terms you may not have thought of but are clearly on Google's mind! In the spirit of not wanting to ignore the wisdom from the horse's mouth,
Those who believe ardently in the efficacy of organic search traffic can't help but chuckle at all the noise these days surrounding different ways to get traffic to your sites.
When seeking to find the best buyer's keywords – that is, keywords entered by searcher late in the buying cycle when they are at the point of reaching for their wallet – there are not only many keyword modifiers to try but also many things to consider. You need to dance inside the head of the searcher a bit, and try to put yourself in their shoes. There are different classes and purposes of buying keywords, so let's take a look at some of them and how you might employ them.
Discuss this Article
