Content Creation Chaos – Don't Shoot Yourself In The Foot
Everyone is scrambling to get a piece of the social media pie, and everyone knows that content creation is king when it comes to making that a successful endeavor. It's too bad that most the folks splattering words all over the Web don't realize that there is a difference between "content" (i.e. the spammy, nonsensical rubbish that is currently polluting our digital space), and Content (i.e. sincere efforts at providing useful, relevant, interesting information with the secondary benefit of building credibility and authority in your niche.)
The sad thing is that for a decent percentage of those whose content efforts are failing them isn't because they're intentionally trying to write spammy rubbish, but rather because they skipped some crucial content creation steps before they started posting.
When creating content, you must first and foremost understand your target demographic. This goes for both how you write and where you post. If you're trying to catch the attention of business professionals, your content should use the keywords professionals are looking for and the language that professionals communicate with.
You should post on a site such as your local Chamber of Commerce forum or a Web 2.0 property such as LinkedIn where the majority of members are true professionals, as opposed to say, MySpace, whose primary demographic is 13 year old girls.
Seem obvious? You'd be surprised…
Misguided, but well meaning content creators make another major mistake when they don't provide information that is high quality, unique, well-written material.
One of the most important benefits of creating content is its ability to help you gain credibility and authority in your niche. Despite the fact that the reading ability of the average Internet user is about that of an 8th grader, would you really trust a broker who can't even spell "finance" correctly with your money?
This poor person-who-shall-remain-anonymous has lost countless potential customers simply due to the fact that he or she didn't take the time to make sure that the content they posted represented them well.
If you're not going to take the time to research your target demographic or ensure that what you post is error-free, high quality material you should hire someone to do it for you rather than shooting yourself in the foot by creating content that gives you a bad reputation.
If you have been one of these people, don't feel too bad. Chock the wasted time and energy up to the School of Hard Knocks and solicit the help you need to get your social marketing campaign on track!
Questions and Answers
Before I'd heard of Content Divas, I used to spend hours scouring the freelance sites looking for quality outsourcers. I'd find a diamond in the ruff every once in awhile, but for the most part, there simply weren't many quality people to be found.
I know, I know. The notion of outsourcing content creation for your business can be a little scary. We all get a bit of a lump in our throats at the thought of letting someone else take the reigns and call the shots on a project we've worked long and hard to get going. But if you have found yourself bottlenecking projects, or spending so much time trying to write something witty and valuable enough to draw in traffic that it seems that is ALL you are doing
Congratulations, you've made the decision to hire a ghostwriter to help with the tasks associated with web content creation! That's a terrific first step, as it will free up so much time for you to spend on other parts of your business that either you would rather be doing, or that are a better use of your time.
Outsourced writing services are a lifesaver when you've got a campaign that you're trying to get off the ground. There's no better way to get quality content created quickly, and everyone knows that content is King when it comes to getting yourself noticed online. Here are 3 big reasons why every savvy e-business should have an outsourcing army in their corner of the arena.
Outsource writing services. It's an appealing idea, isn't it? Hand over the grunt work to someone else, have more free time to focus on more pressing business matters…in theory, it sounds great. Yet, we all know how difficult it can be to pass off responsibilities on a project that you consider your baby, especially when that pass-off entails trusting strangers with the representation of your business.
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The key reason why some firms thrive while some implode during an financial recession is still a puzzle to many people business-owning business owners. Some wrongly assume that all businesses should suffer via recessionary cycles. But the truth is that some companies are usually essentially recession-proof, and it is not necessarily because they are much larger, better known, or a lot more generously capitalized.
Companies like Arch Coal (ACI) and Massey Energy (MEE) watched his or her stock climbed.
There are many methods which can increase conversion on your website. It's just a simple bit of math to determine that boosting your conversion rate a percentage or two can have a far more beneficial effect on ROI than trying to double the number of customers you daily receive. Often it is a matter that requires but a few tweaks to your site to make such a big difference, and in my mind that is always worth the effort! Let's look at nine smart ways you can optimize your site for conversions!
In your quest to increase traffic to your website you've made the wise decision to undertake an organic SEO marketing campaign, and now you just need to know what that entails and how to implement it. Let's break down what a project like this takes and how you can get it done most expediently.
There is a wealth of information available from Google to help you with your keyword research, and I'm not only talking about its ubiquitous Adwords keyword tool. That is usually as far as many people ever get using Google as a resource, and that's a shame, as there are no less than six ways you can mine their database for terms you may not have thought of but are clearly on Google's mind! In the spirit of not wanting to ignore the wisdom from the horse's mouth,
Those who believe ardently in the efficacy of organic search traffic can't help but chuckle at all the noise these days surrounding different ways to get traffic to your sites.
When seeking to find the best buyer's keywords – that is, keywords entered by searcher late in the buying cycle when they are at the point of reaching for their wallet – there are not only many keyword modifiers to try but also many things to consider. You need to dance inside the head of the searcher a bit, and try to put yourself in their shoes. There are different classes and purposes of buying keywords, so let's take a look at some of them and how you might employ them.
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