Copywriting for Conversations With Prospective Clients
As a service business owner, you may find yourself interacting with prospects who initiate queries about your services, products and programs. Perhaps you want to plan ahead for what you will say so you won't be caught off guard. At this point you are (believe it or not) engaged in copywriting.
If you are like most business owners, you think of creating content for your website, blogs and sales letters. The truth is, you're creating copy - content for promotion - every time you interact with clients.
Here are 3 examples of scenarios when you write a script for a live interaction. Because you choose the words, you are copywriting.
Example 1: You offer a get-acquainted call to a prospect. He says, "I really want to hire you -but I have to talk to my team members before approving the expenditure."
You say: "When do you expect to make a decision? Who else is involved?"
You write copy for a follow-up email. Let's say your prospect anticipates a decision in 2 weeks. It is now March 1. On March 10: Your follow-up email refers to the earlier conversation and asks for a status update. You can use language like, "where you are in your process." On March 20: If you're not signed, you can politely follow up again.
If appropriate, you may need to remind prospects of the lead time needed to set up call. for example, "I am booking 2 weeks ahead." Or, "I can work with just 6 clients and have room for 2 more."
Example 2: You meet Bob at a networking event. You tell him about your latest coaching program that you are just testing out. You are looking for "beta testers" or clients who will give you a testimonial. Bob is interested.
You are tempted to offer him a free program in return for a testimonial or perhaps a deep discount. Either way you need to set up an agreement.
Your agreement can be just a simple email agreement spelling out your mutual responsibilities. You'll save LOTS of hassles later. You will also get a chance to test your agreement for clarity.
If you don't want to charge and/or you are doing a trade, make sure your agreement spells out what each of you will do. At the very least, Bob should agree to give you a testimonial if he is satisfied. If you have a mutli-session program, or a product delivered in stages, check Bob's satisfaction at each stage so you won't have surprises.
Questions and Answers
Article Tags:
copywriting
,internet marketing
,online marketing
,get clients
,more clients
,client attraction
,service business
,entrepreneurship
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