Creating a Company Logo for Promotional Hand Sanitizers and Other Materials
Creating a company logo takes more than a stroke of creative genius. It needs to be designed in such a way that it can be put on everything from business cards to promotional hand sanitizers. It needs to effectively represent your company, while not falling into mediocrity. If you're looking to create a logo that can go on diverse items, everything from pens to lip balm to customized hand sanitizer, follow these simple rules:
-The logo should represent your company without being literal. Just because your company sells watches, doesn't mean the logo needs to have a watch face in it. Not all companies need a picture. Sometimes your company name written in a unique text and special design is all you need.
-The design of lines and shapes can convey more meaning than you think. Do you want thick or thin lines? Soft curves or rigid lines? Rigidity signifies professionalism. This will be appropriate for a law firm or a financial business. However, if you run clothing line, you might want something more playful and fun. A soft and delicate design will be much more representative of your business.
-Simplicity is best. The more complicated a logo, the less likely someone will remember it. Some of the biggest companies in the world have the simplest logo -such as Nike. Their logo is just a large check mark but it's unforgettable. Not only can a complicated logo be confusing, but it doesn't translate well to promotional items. A large logo isn't going to fit on pens and tiny bottles of promotional hand sanitizers. Also use less colors. More colors not only means more money when printing, but the logo will not look good on faxes or other items that only offer black and white printing. Don't use more than three colors.
-It should come as no surprise that clip art should never be used...ever. It's quite possibly the least creative thing you can do and it can be spotted a mile away. Also be unique with the font you choose. We all know how great Helvetica is, but this is the time to choose something different. A person looking at it should not be able to discern the typeface and font size used. The goal is to have a truly unique logo that stands out from the crowd.
-Lastly, you need to absolutely love your logo. If there is any hesitation about your love for it, it's best to go back to the drawing board, literally. This logo will be on everything from business cards to letterheads to custom items like promotional hand sanitizers. Changing the design after you've already printed it on hundreds of items is going to be a big waste of money. When you see a logo you really like, you'll know right away, but still take time to think it over. This is actually a very important decision. This logo will forever represent your company and you don't want a typo on it!
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