Creating an Effective Advertisement to Sell your Car

decision to sell your car for whatever reason is a personal one. However, you must be keen not to rush it or you may end up getting frustrated along the way. Advertisement is vital when selling vehicles. Your car is among many others competing for buyers money. The challenge is to make your vehicle and the offer stand out from the rest. This is achieved by using smart and compelling advertisements. So how do you create a car advertisement that can sell?

Fair Pricing

Compare the value of your car to other similar models in various car dealerships. If you are looking to sell quickly, you can advertise it at a slightly lower cost than your competitors. If there is no rush, advertise it at a slightly higher rate to allow for negotiations. It is vital that the pricing be fair as possible. Do not overprice it even if the car is in mint condition with low mileage.

Dealers normally charge a bit higher for used cars due to warranty costs and commissions. You must therefore calculate a fair price that is neither too high nor too low.

Use Great Snapshots

Your advert must have great snapshots of the vehicle in order to capture the eyes of potential buyers. First though, you must ensure that the vehicle is spotless inside and out. Take the photos in an area with an attractive backdrop. It is advisable to take the photos during the daytime on a bright and hazy day. Too much sunlight can cause glare and affect the quality of the images.

Use a high quality digital camera to capture several angles of the vehicle. If your car has additional accessories such as alloy wheels, ensure you highlight them in the snapshots.

Use the Right Words

An advert that simply says "I wish to sell my car at this or that price" will not cut it. Descriptions must be accurate and fully complete. This includes such information as:

- Model of the car

- Engine Capacity

- Year of Registration

- Miles Covered

- Previous Owners

- Accessories

You can also indicate when the car is due for an MOT Test and whether there are pending taxes on the vehicle. Lastly, do not forget to give your daytime contact information.

Outline Factual Information

Exaggeration and the use of too many adjectives, is strongly discouraged in advertisements. Let the images and description reveal to potential buyers about the car. Since it is a used vehicle, obviously the buyers are not searching for perfection. It might be a good idea to reveal any mistakes instead, since they will be noticed in the long run. If there are minor scrapes or dents, it might be useful to have them repaired before advertising.

Advertising is necessary in order to inform and sell used car to potential customers. An ideal advertisement has fair pricing, factual information, great snapshots and words describing the car in details.

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leoHighlightsSetSize(size); this.updatePos=function() { _leoHighlightsUpdatePopupPos(this.iFrameDiv,this.anchor);}; this.show=function() { this.updatePos(); this.iFrameDiv.style.visibility = "visible"; this.iFrameDiv.style.display = "block"; this.updatePos(); _leoHighlightsDebugLog("3) LeoHighlightsPopup() ("+this.topIframe.style.top+", "+this.topIframe.style.left+")"); _leoHighlightsDebugLog("4) LeoHighlightsPopup() ("+this.bottomIframe.style.top+", "+this.bottomIframe.style.left+")"); }; this.scroll=function() { this.updatePos();}; } catch(e) { _leoHighlightsReportExeception("new LeoHighlightsPopup()",e); } } /** * updates the url for the iFrame * * @param iFrame * @param size * @param clickId * @return */ function leoHighlightsUpdateUrl(iFrame,size,clickId,destUrl) { try { _leoHighlightsDebugLog("leoHighlightsUpdateUrl() "+destUrl); var url=iFrame.src; var idx=url.indexOf("&size;="); if(idx>=0) url=url.substring(0,idx); // size=1; _leoHighlightsDebugLog("leoHighlightsUpdateUrl() size="+size+" "+url); if(size!=null) url+=("&size;="+size); if(clickId!=null) url+=("&clickId;="+clickId); if(destUrl!=null) url+=("&url;="+destUrl); _leoHighlightsDebugLog("leoHighlightsUpdateUrl() "+url); iFrame.src=url; } catch(e) { _leoHighlightsReportExeception("leoHighlightsUpdateUrl()",e); } } /** * * This can be used to close an iframe * * @param id * @return */ function leoHighlightsSetSize(size,clickId) { try { /* Get the element */ var iFrameTop=_leoHighlightsFindElementById(LEO_HIGHLIGHTS_IFRAME_TOP_ID); /* Figure out the correct sizes */ var iFrameTopSize=LEO_HIGHLIGHTS_IFRAME_TOP_SIZE; /* Refresh the iFrame's url, by removing the size arg and adding it again */ leoHighlightsUpdateUrl(iFrameTop,size,clickId); _leoHighlightsSetSize(iFrameTop,iFrameTopSize); _leoHighlightsSetBottomSize(size,clickId); /* Clear the hover flag, if the user shows this at full size */ if(size==1&&_leoHighlightsPrevElem) _leoHighlightsPrevElem.hover=false; } catch(e) { _leoHighlightsReportExeception("leoHighlightsSetSize()",e); } } /** * Start the popup a little bit delayed. * Somehow IE needs some time to find the element by id. * * @param anchorId * @param size * * @return */ function leoHighlightsShowPopup(anchorId,size) { try { if(_leoHighlightsSnoozed) return false; var elem=_leoHighlightsFindElementById(anchorId); if(_leoHighlightsPrevElem&&(_leoHighlightsPrevElem!=elem)) _leoHighlightsPrevElem.shown=false; elem.shown=true; _leoHighlightsPrevElem=elem; _leoHighlightsDebugLog("leoHighlightsShowPopup() "+_leoHighlightsPrevElem); /* FF needs to find the element first */ _leoHighlightsFindElementById(anchorId); setTimeout("_leoHighlightsShowPopup(\'"+anchorId+"\',\'"+size+"\');",10); } catch(e) { _leoHighlightsReportExeception("leoHighlightsShowPopup()",e); } } /** * * This can be used to close an iframe * * @param id * @return */ function leoHighlightsHideElem(id) { try { /* Get the appropriate sizes */ var elem=_leoHighlightsFindElementById(id); if(elem) elem.style.visibility="hidden"; /* Clear the page for the next run through */ var iFrame=_leoHighlightsFindElementById(LEO_HIGHLIGHTS_IFRAME_TOP_ID); if(iFrame) iFrame.src="about:blank"; var iFrame=_leoHighlightsFindElementById(LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID); if(iFrame) iFrame.src="about:blank"; if(_leoHighlightsPrevElem) { _leoHighlightsPrevElem.shown=false; _leoHighlightsPrevElem=null; } } catch(e) { _leoHighlightsReportExeception("leoHighlightsHideElem()",e); } } /** * * This can be used to close an iframe. * Since the iFrame is reused the frame only gets hidden * * @return */ function leoHighlightsIFrameClose() { try { _leoHighlightsSimpleGwCallBack("LeoHighlightsHideIFrame"); } catch(e) { _leoHighlightsReportExeception("leoHighlightsIFrameClose()",e); } } /** * * This is used to snooze the highlights. * * @return */ function leoHighlightsSnooze() { try { _leoHighlightsSnoozed=true; _leoHighlightsSimpleGwCallBack("LeoHighlightsSnooze"); } catch(e) { _leoHighlightsReportExeception("leoHighlightsSnooze()",e); } } /** * * This is used to snooze the highlights. * This gets fired into the top frame. * * @return */ function leoHighlightsSnoozeTop(id) { try { _leoHighlightsSnoozed=true; leoHighlightsHideElem(id); } catch(e) { _leoHighlightsReportExeception("leoHighlightsSnoozeTop()",e); } } /** * This should handle the click events * * @param anchorId * @return */ function leoHighlightsHandleClick(anchorId) { try { if(_leoHighlightsSnoozed) return false; if(_leoHighlightsIsFrame()) return false; var anchor=_leoHighlightsFindElementById(anchorId); anchor.hover=false; if(anchor.startTimer) clearTimeout(anchor.startTimer); /* Report the click event */ leoHighlightsReportEvent("clicked", window.document.domain, _leoHighlightsGetAttrib(anchor,'leohighlights_keywords'),null, _leoHighlightsGetAttrib(anchor,'leohighlights_accept'), _leoHighlightsGetAttrib(anchor,'leohighlights_reject')); leoHighlightsShowPopup(anchorId,1); return false; } catch(e) { _leoHighlightsReportExeception("leoHighlightsHandleClick()",e); } } /** * This should handle the hover events * * @param anchorId * @return */ function leoHighlightsHandleHover(anchorId) { try { if(_leoHighlightsSnoozed) return false; if(_leoHighlightsIsFrame()) return false; var anchor=_leoHighlightsFindElementById(anchorId); anchor.hover=true; /* Report the hover event */ leoHighlightsReportEvent("hovered", window.document.domain, _leoHighlightsGetAttrib(anchor,'leohighlights_keywords'),null, _leoHighlightsGetAttrib(anchor,'leohighlights_accept'), _leoHighlightsGetAttrib(anchor,'leohighlights_reject')); leoHighlightsShowPopup(anchorId,0); return false; } catch(e) { _leoHighlightsReportExeception("leoHighlightsHandleHover()",e); } } /** * This will handle the mouse over setup timers for the appropriate timers * * @param id * @return */ function leoHighlightsHandleMouseOver(id) { try { if(_leoHighlightsSnoozed) return; if(_leoHighlightsIsFrame()) return; var anchor=_leoHighlightsFindElementById(id); /* Clear the end timer if required */ if(anchor.endTimer) clearTimeout(anchor.endTimer); anchor.endTimer=null; anchor.style.background=LEO_HIGHLIGHTS_BACKGROUND_STYLE_HOVER; var underline=_leoHighlightsGetAttrib(anchor,"leohighlights_underline")=='true'; /* The element is already showing we are done */ if(anchor.shown) return; /* Setup the start timer if required */ anchor.startTimer=setTimeout(function(){ leoHighlightsHandleHover(anchor.id); anchor.hover=true; },underline?LEO_HIGHLIGHTS_SHOW_DELAY_MS:LEO_HIGHLIGHTS_SHOW_DELAY_NO_UNDER_MS); } catch(e) { _leoHighlightsReportExeception("leoHighlightsHandleMouseOver()",e); } } /** * This will handle the mouse over setup timers for the appropriate timers * * @param id * @return */ function leoHighlightsHandleMouseOut(id) { try { var anchor=_leoHighlightsFindElementById(id); /* Clear the start timer if required */ if(anchor.startTimer) clearTimeout(anchor.startTimer); anchor.startTimer=null; anchor.style.background=LEO_HIGHLIGHTS_BACKGROUND_STYLE_DEFAULT; if(!anchor.shown||!anchor.hover) return; /* Setup the start timer if required */ anchor.endTimer=setTimeout(function(){ leoHighlightsHideElem(LEO_HIGHLIGHTS_IFRAME_DIV_ID); anchor.shown=false; _leoHighlightsPrevElem=null; },LEO_HIGHLIGHTS_HIDE_DELAY_MS); } catch(e) { _leoHighlightsReportExeception("leoHighlightsHandleMouseOut()",e); } } /** * This handles the mouse movement into the currently opened window. * Just clear the close timer * * @return */ function leoHighlightsHandleIFrameMouseOver() { try { if(_leoHighlightsPrevElem&&_leoHighlightsPrevElem.endTimer) clearTimeout(_leoHighlightsPrevElem.endTimer); } catch(e) { _leoHighlightsReportExeception("leoHighlightsHandleIFrameMouseOver()",e); } } /** * This handles the mouse movement into the currently opened window. * Just clear the close timer * * @param id * @return */ function leoHighlightsHandleIFrameMouseOut() { try { if(_leoHighlightsPrevElem) leoHighlightsHandleMouseOut(_leoHighlightsPrevElem.id); } catch(e) { _leoHighlightsReportExeception("leoHighlightsHandleIFrameMouseOut()",e); } } /** * This is a method is used to make the javascript within IE runnable */ var leoHighlightsRanUpdateDivs=false; function leoHighlightsUpdateDivs() { try { /* Check if this is an IE browser and if divs have been updated already */ if(document.all&&!leoHighlightsRanUpdateDivs&&!_leoHighlightsIsFrame()) { leoHighlightsRanUpdateDivs=true; // Set early to prevent running twice for(var i=0;i0) url=url.substring(0,idx); /* Append the text to the end */ url+="#"+encodeURI(txt); /* Set the iframe with the new url that contains the hash tag */ topIFrame.src=url; } catch(e) { _leoHighlightsReportExeception("leoHighlightsSetExpandTxt()",e); } } /*----------------------------------------------------------------------*/ /* Methods provided to the highlight providers... */ /*----------------------------------------------------------------------*/ /** * This will set the expand text for the Top window */ function leoHL_SetExpandTxt(txt) { try { _leoHighlightsDebugLog("leoHL_SetExpandTxt() "+txt); _leoHighlightsSimpleGwCallBack("LeoHighlightsSetExpandTxt","expandTxt",txt); } catch(e) { _leoHighlightsReportExeception("leoHL_SetExpandTxt()",e); } } /** * This will redirect the top window to the passed in url * * @param url * @param parentId * @return */ function leoHL_RedirectTop(url,parentId) { try { try{ var domain=_leoHighlightsGetUrlArg(window.document.URL,"domain") var keywords=_leoHighlightsGetUrlArg(window.document.URL,"keywords") var vendorId=_leoHighlightsGetUrlArg(window.document.URL,"vendorId") leoHighlightsReportEvent("clickthrough", domain,keywords, vendorId); }catch(e){ _leoHighlightsReportExeception("leoHL_RedirectTop()",e); } _leoHighlightsRedirectTop(url); } catch(e) { _leoHighlightsReportExeception("leoHL_RedirectTop()",e); } } /** * This will redirect the top window to the passed in url * * @param url * @param parentId * @return */ function LeoHL_RedirectTop(url,parentId) { leoHL_RedirectTop(url,parentId); } /** * This will redirect the top window to the passed in url * * @param url * @param parentId * @return */ function leoHL_RedirectTopAd(url,parentId) { try { try{ var domain=_leoHighlightsGetUrlArg(window.document.URL,"domain") var keywords=_leoHighlightsGetUrlArg(window.document.URL,"keywords") var vendorId=_leoHighlightsGetUrlArg(window.document.URL,"vendorId") leoHighlightsReportEvent("advertisement.click", domain,keywords, vendorId); }catch(e){ _leoHighlightsReportExeception("leoHL_RedirectTopAd()",e); } _leoHighlightsRedirectTop(url); } catch(e) { _leoHighlightsReportExeception("leoHL_RedirectTopAd()",e); } } /** * This will set the size of the iframe * * @param url * @param parentId * * @return */ function leoHl_setSize(size,url) { try { /* Get the clickId */ var clickId=_leoHighlightsGetUrlArg( url,"clickId") var gwObj = new Gateway(); gwObj.addParam("size",size); if(clickId) gwObj.addParam("clickId",clickId+"_blah"); gwObj.callName("LeoHighlightsSetSize"); } catch(e) { _leoHighlightsReportExeception("leoHl_setSize()",e); } } /** * This will toggle the size of the window * * @return */ function leoHl_ToggleSize() { try { var gwObj = new Gateway(); gwObj.callName("LeoHighlightsToggleSize"); } catch(e) { _leoHighlightsReportExeception("leoHl_ToggleSize()",e); } } "); ]]>[removed]