Direct mail success, it's easier than you think...
When you send out mail to clients or potential clients, you can make your mail piece stand out from the junk mail that they receive. Here are a few ways to get their attention and achieve direct mail success.
You can start by hand addressing the envelope. Or find a "hand writing" style font to print on to the envelope. The typical preprinted labels basically scream that it's a mass mailing. Addressing the envelopes by hand will really portray that personal touch and is one of the first keys to direct mail success in my experience.
Next, you can use a bright post card or envelope, something that will catch their attention and make them see who it's from.
Use a live stamp as opposed to a meter. Who uses meters? Junk mail and credit card companies. You can even use older stamps. Just go and see if any stamp show has any unused postage stamps. You can often buy them for face value. This is another essential tip for direct mail success.
You could also include "teaser copy" on the outside of the envelope. Get them to open it up and read it by making a statement or some kind of exciting offer. Then show them how you are going to deliver upon it inside.
You could send out a postcard as opposed to an envelope. With all the ad copy in front of them, they have no choice but to read it.
Keep your look consistent when you repeat the mailing or offers. Your target audience should start to recognize your catalogs, newsletters or post cards right away.
These tips are very easy to follow and can almost assure you direct mail success. Some thing that any communications outside of the internet is dead, but that's not true. Make each of your mailings interesting and attractive and you will see how successful you can be with your campaigns.
James Calvin is an avid studier of direct mail and direct response techniques. For more details on his most recommended products check out his website. Direct mail success and other resources can be found here!
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