Direct Response Tips For Increasing Your Response

| Posted: 29-01-2007 | Comments: 0 | Views: 133 | Rating: (50)

(?)

The most important of all direct response tips I could give you is this... your list is the most important part of your entire direct mail campaign. Who you mail to is much more important than what you mail them. So if your campaign has proven successful, mail to other lists that are similar to your target market.

Here is another one of the more important direct response tips that you should be aware of... it's to change up your offer from time to time. If you change it up, it will be constantly fresh and the same people won't be getting the same offer time and time again, thus diluting your response rate.

Improve upon your creative. Perhaps your rate of response is suffering due to the fact that your package is not so attractive. Why not try something completely different? Next time, mail out a post card instead of a letter. There are so many ways you can change things up and keep your offer fresh.

You may also want to try and mail out a different time from what you were previously doing. Are you sending out the offers at the same time of the week, month, year, etc.? If so, change up the frequency, mail more, mail less, just change it up.

Here is a must, of all the direct response tips, this one can have a great impact, because it's the ability to offer your clients other payment options. Decades ago all we could accept were checks and MO's. However, today just about any business can get a merchant account and accept credit cards. Give your customers more options and they will use them.

Another one of my favorite direct response tips is to offer a premium. Such as a free Apple iPod as opposed to a cash discount.

Give something away for free, you'd be surprised... FREE is still a very strong word - for as overused as it can be sometimes.

Offer a money back guarantee. This will put your customer at ease and actually increase your response. Sure, you may get a refund here or there, but imagine those orders that you would have not gotten because you did not show confidence in your product to offer a guarantee?

Be credible. Know what you're offering from top to bottom, convey that on paper and you will appear as an authority. Your customers want what you have... why should they get it from you?

Make the order process as easy as possible. Kind of like the payment options above, let them mail their order, call it in, fax it in, order online, etc.

As for the order through the sales process. Put in your call to action. You'd be surprised how many offers don't have a call to action. That's direct marketing 101.

Add more content to your package if results are slowing down... Change it up and see what happens, track it, test it and improve upon it.

I just gave you a few direct response tips. This is not all and everything having to do with direct response, just a tiny fraction of it. I hope to have given you an eye opener with these direct response tips, use them and increase your business today.

Rate this Article:

Current: 0 / 5 stars - 0 vote(s).

Article Tags: article, reprint

Article Source: http://www.articlesbase.com/business-articles/direct-response-tips-for-increasing-your-response-98181.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:
James Calvin is an avid studier of direct mail and direct response techniques. For more details on his most recommended products check out his website. Direct response tips and other resources can be found here!

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Add new Comment

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

Any reviews on Training anad generalization of ...
By: Lady Day- Mack | 19-07-2008
Any reviews on Training anad generalization of affective behavior displayed by youth with autism Gena, A., Krantz

Oprah Winfrey Biography book/article
By: Cannucks | 16-05-2008
Looking for the best Biography book/article on Oprah Winfrey

Can a breast support garment help in the ...
By: mckinnis | 22-04-2008
can a breast support garment help in the prevention of cysts, tumors or breast cancer?

Correcting From Wikipedia to Google Earth
By: andywass | 31-03-2008
How do I get a Wikipedia article which I have corrected on their main site revised on Google Earth . Its 2 weeks since I corrected it but Google Earth is still showing the incorrect version.

I have not heard anything on the condition of the ...
By: ALM | 05-03-2008
I have not heard anything on the condition of the young child. I keep he and his family in my thoughts and prayers. This article says nothing about his condition except that he was listed in critical/stable condition, yet the headline says "KILLERS" of 6-yr old boy. Is he still critical/stable, or did he pass? Please let me know at trinityresources@yahoo.com.

Is it the complete article?
By: curioso | 02-03-2008
There is not missing something below in this article? I could think this is only the first page of a larger article. is it?

Q&A Powered by:

Latest Business Articles

Water Damage & Solano County Flooding
By: Mark Decherd | 26/07/2008
If you live in Solano County, it's imperative that you are aware of the flood potential and understand the risks. The wet months run from November through April. During these months, you are more likely to experience flooding.

Is it Time to "reset" Your Business?
By: Linda Feinholz | 26/07/2008
When is 'too much to do' finally enough? I mean enough to have you reach out and slap your personal and business 'reset' button? Do you ever feel like you're buried under overwhelm? Sometimes prioritizing the to do list isn't what needs to be done.

15 Ways to Improve Your Closing Ratios and Sales Presentations
By: Katrina Sawa | 26/07/2008
It is not enough to do launching effective marketing campaigns to obtain new customers and to continually market to your existing database for more referrals and repeat business. In addition, you must be able to ask for and close the sale. Otherwise, it is a waste of time and money!

In Searching for Cost Reducitons, Look at Total Cash Flow Costs Rather Than Accounting Costs
By: Donald Mitchell | 26/07/2008
If you are a privately held company, look to reduce overall cash costs when considering alternative cost reductions, rather than the impact of reported earnings.

The More Trust, the More Time to Succeed
By: Andrew Cox | 26/07/2008
Bill Oncken, in his book Managing Management Time, says that the more trust you have with your "universe " of people, the more time you have to do the things that lead to success. Trust is hard to earn. Once lost it's hard to regain. It's the most precious asset in any relationship - at any level - at any time. Read on to see how a successful Division President builds trust.

10 Tips on the Issues With Selling Professionals
By: Drew Stevens | 26/07/2008
The world of professional selling is rich with information related to selling skills, sales training and techniques to assist professionals. However, after much rhetoric and information I am finding something completely different...a problem with selling professionals.

India - the Next Economic Powerhouse
By: Paul Hata | 25/07/2008
India is one of the fastest-growing countries in Asia. In 2006, India recorded a 1.2% of world trade share overall. The stat was picked out from WTO. The growth is mainly due to the liberalization that took place in India way back in 1991. Ever since then, there's no looking back.

Customer Service Toolkit
By: Drew Stevens | 25/07/2008
All businesses make money, yet those that are customer focused are more profitable.

More from James Calvin

Direct Mail Costs - The Biggest Expense Is Lack Of Testing
By: James Calvin | 30/01/2007 | Business
Direct mail costs can be high when there is no definite strategy outlined. However there's one things that makes it such a reliable method for bringing in new business, and that's the ability to test different versions of your sales offer, package and everything else involved. If you really want to...

Essential Direct Marketing Tips For Your Business
By: James Calvin | 30/01/2007 | Business
Direct marketing is not as difficult as it seems. Test, track and count your profits, that's how I do it. Let's break down some of the details in some of my most powerful direct marketing tips. Make sure you know your numbers... Figure how much income and units you need to...

Direct Mail Tips And Tricks To Boost Business
By: James Calvin | 29/01/2007 | Business
There are a lot of direct mail tips out there that can help increase your business. This is by no means an "end all" resource. My hope is that I'm able to give you some direct mail tips and ideas that you can use now as a starting point to...

The 12 Month Millionaire-how To Use Direct Mail To Build Up Your Business
By: James Calvin | 29/01/2007 | Business
The World Wide Web has opened up new avenues for business opportunities and promotions. Email marketing is one of the most popular methods for advertising and promoting your products and services. For the smaller scaled businesses, the marketing of their product or services employing some of the direct mail marketing...

The 12 Month Millionaire-our Highest Recommended Direct Marketing Tool
By: James Calvin | 29/01/2007 | Business
In the direct marketing business, once you have identified a new market that you are sure is going to be open and profitable for your products and services, then you also are quickly challenged with a problem that marketing to that group is not a very easy task. The reason...

Vincent James Has Created The Ultimate Direct Marketing Guide - And How You Can Benefit From It!
By: James Calvin | 29/01/2007 | Business
Choosing the right method to market your business may be a hard decision at first... There are many methods for you to consider, however you may only have a limited budget, as most of us do. You'll soon find out that marketing one product or service is a pretty expensive...

Direct Mail Success-some Tips To Getting Your Mail Pieces Open
By: James Calvin | 29/01/2007 | Business
Direct mail success, it's easier than you think... When you send out mail to clients or potential clients, you can make your mail piece stand out from the junk mail that they receive. Here are a few ways to get their attention and achieve direct mail success. You can start by hand...

An Intro To Direct Mail Techniques And Direct Marketing
By: James Calvin | 28/01/2007 | Business
Many large retailers such as Macy's or Wal-Mart are using direct mail techniques in order to reach out to their customers. These large companies often mail out sales flyers that highlight what will be on sale in their retail stores that week. Retailers that have special sales often send them...

Article Categories

Article Marketing

Article Notepad

Stop Duplicate Content

Term Papers

Need Help?

Sign up for our email newsletter

Receive updates, enter your email below

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.31, 8)