Discover Low Cost High Return Marketing Results With Bic Lighters
Savvy business owners looking for inexpensive marketing tools are buying printed BIC lighters wholesale then re selling them for a profit.
Printed lighters
A printed lighter is a disposable cigarette lighter that has your business name and/or logo and contact information printed on the side. You can sell these lighters in a hotel, convenience store or other retail location. Printed lighters work well in marketing because they're visible, frequently used, inexpensive and easy to mass distribute. Their profitability factor is an added bonus.
In most forms of advertising (print, television, radio ads, etc.) what you spend on advertising isn't likely to be directly recouped. Instead you realize the benefits of advertising through indirect means, such as increased traffic and business in your store.
There is a dual benefit when you buy Bic lighters wholesale and retail them in that they pay for the advertising costs. When you buy lighters wholesale it allows you to make a high mark-up. Most retailers mark-up lighters by about 100 to 400 percent. You only need to sell a few to cover your costs thereby realizing a good profit on the rest.
High impact
Your printed lighters will have a large marketing footprint because they'll be seen not just by the person that buys them, but by anyone who sees your customer light up with them. Lighters are often borrowed, so there's another opportunity for your message to get out to potential customers. You will keep your brand in the customers mind whenever they use the lighter. Your customer will automatically think of you due to this repetition.
While there are many brands of disposable lighters you could buy for your marketing tool, Bic lighters have a reputation for dependability and reliability. After all, you don't want your name and number on the side of a cigarette lighter that doesn't work.
Smart business owners always search for innovative marketing strategies in challenging economic times. By using printed Bic lighters, you can get the word out about your business without busting your advertising budget.
Summary: Businesses in the hospitality, retail or convenience sectors can benefit from the word of mouth buzz generated by having their business logo and contact information printed on Bic lighters.
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