Display Fixtures

When store owners use better display fixtures to showcase their best products, they get more attention from buyers and often increase their sales. At no time of year is such attraction power more important than at Christmas time. Quality displays can make the difference between people really taking the time to look at items or just casually browsing and passing on buy. Easy Rack display fixtures are engineered to create this eye catching response, featuring proportional dimensions and high quality paint jobs that come in all colors. Any size or type of store can benefit from these shelving units, and the good news is they don't have to cost a lot of money either. Both affordable new shelving and significantly discounted quality used shelving give store owners an impressive range of options to create a whole new look, feel, and energy on their sales floor.

Easy Rack sells two types of display fixtures that can serve the needs of everything from convenience stores and gift shops to major grocery stores and super center discount stores. Aisle shelving is a very hot item this type of year, and the type of aisle shelving retailers use plays a huge role in the quantity and type of inventory they can merchandise. The first thing store owners need to realize is that aisle shelves that are difficult to move around make it hard to create attractive layouts quickly and efficiently. Anything too heavy, or too difficult to piece together, tends to get left alone and is therefore less effective than it could be. That is why Easy Rack sells double-sided display fixtures that measure 48" across by the unit. These remarkable compact shelves fit together seamlessly and can be used to create shopping aisles of any length. Each individual shelf can support 350 pounds in weight, and can be moved up or down to any desired height. This removes spacing limitations and allows very large box items to be prominently displayed at eye level without fear of them collapsing the display or making the whole fixture top-heavy. Even better, each shelf can be adjusted to an individual depth of anywhere from 12" to 22". If shadows near the bottom of the rack are a big problem, making higher shelves shorter in depth allows more light to reach products on the bottom.

More space can be gained without having to move into a larger store by making a close examination of wall space that is currently going to waste. Storeowners often have unused areas like this that could be used for sales areas, but they often have difficulty finding display fixtures that will fit in these crowded spots. Easy Rack single-sided display fixtures measure 48" across by the unit (just like aisle shelving units) can be fitted to almost any "tight squeeze" environment. With the same adjustability and weight capacity per shelf as double-sided racks, single-sided display fixtures can also be used to make end caps for the most prominent and sought after holiday items. Shoppers walking into a store immediately notice the sales and are drawn to the merchandise that offers the retailer the best possible revenue stream for the season.

Easy Rack recommends sticking with a maximum vertical height of 72" to 84" to allow for visibility over the tops of store shelving displays. Anything higher blocks the line of vision for employees and surveillance cameras and offers too much opportunity for five-finger discounts.