Do You Have Intuitive Business Vision?

One of the things imperative to know when boating is your buoy markers and shore markings. I really didn't know what an education it would be to learn all the details to safely navigate your path. I have been traveling the same path for the past month and I clearly know the areas to travel and routes to take as I am boating them almost daily, but what if I did it in the dark? What if the safety of daylight was taken away? Would I know where to go or would I sink (yikes) without my safety net?

Yep, you can see where this is going... Last week we got caught out in the boat late at night and were using a flashlight to navigate lobster buoys and dry land. I freaked. I was trying to remain calm, but I was really scared. I felt as if I had been dropped onto a different planet. My heart was racing, my insecurities popped up, and it was as if I had never taken that path and had no clue what to do next.

Once I successfully navigated myself back to land, I was clear that this is what happens to so many entrepreneurs. When circumstance change, we forget everything we ever knew and we behave just like all the times we have traveled our business paths before.

I KNEW EXACTLY where to go... intuitively. I had done it before. I let the one change throw me off and that is what happens in business. We know what to do, we know where to go, we know what we need. It is always intuitive, but we just let the hiccups and changes convince us we don't. The most authentic marketing strategy and the authentic approach to attracting clients is embracing our intuition and trusting ourselves to know the path.

If you feel stumped in growing your business or frustrated with what you should be doing, go back to the basics and embrace your inner marketing voice.

1. Stop believing you have to do it like "they" do. You are your unique brand... grasp the ideas and approaches that work for you and resonate with you. Disregard the rest and use your voice, your gifts, and your language to market.

2. Don't make it complicated. You know how to get clients - ASK. Remember that you have traveled this path before. Look to your current circle: friends, family, colleagues, and community. Ask them to have a complimentary session with you, send a referral, or share a gift certificate with a friend.

3. Draw on your past success for the present. Remind yourself of what has worked in the past and leverage that. How did you get that client? Where did those referrals come from? And what brought in money before? Repeat success.

Just because the sun went down doesn't mean you forget your marketing sense and abandon your inner voice. Your marketing success and your authentic message is within you already...you know what your path is. Embrace your intuition to be ready for what life throws you. That inner voice will navigate you through the business waters- even in the dark.