Great Mailing Lists
Listguy:
If you asked people if they like to get "junk mail", most people would say "no". But don't worry - people really don't hate direct mail. $250,000,000,000 worth of goods and services are sold through direct mail each year in the US alone. And the total continues to grow. According to the Direct Marketing Association, it is growing at 8.6% a year, several times more than the growth rate of the economy. And it’s not just a few people. Last year over half of all American adults ordered something through direct mail.
And if you think about it, direct mail—first used by Benjamin Franklin—is a marvel of the modern age. It allows people to buy goods and services from all over the world from the comfort of their own home.
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By: Great Mailing Lists | 07/02/2008 | BusinessDo you know what the most important part of your direct mail campaign is? It is the mailing list. No matter how beautiful your graphic design is, no matter how slick your ad copy is, if you mail to the wrong mailing list, your mailing is doomed to failure. Remember, a mailing list is not just a means to reach your prospects, it IS your prospects!
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By: Great Mailing Lists | 15/10/2007 | BusinessWhen done correctly, direct mail is one of the most effective marketing tools available to small businesses, regardless of industry. Unfortunately, many first-time mailers--and even some experienced ones--overlook some of the basic "rules" for creating an effective direct mail campaign. Here are some proven thoughts to heed when planning your next mailing.
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