Draw Professional Audiences To Your Exhibition, Tradeshow Or Conference With Linkedin
Using Social Media websites like Facebook, Twitter, Linkedin etc. to market has become more prevalent due to the sheer number of people using such websites to communicate, socialize and network. In this article, we will focus on how to attract working professionals to your event accurately and effectively.
You could use social media websites like Facebook and Twitter to attract working professionals but it would be like shooting an arrow in the dark as not all members list their professions. To attract working professionals effectively, you need to use the social media website that 100+ million people across the world prefer. You need to leverage your event via Linkedin.
Linkedin is the ultimate social medium to attract working professionals. It operates the world's largest professional network on the Internet with more than 100 million members in over 200 countries and territories.
Linkedin recently released the following statistics breakup of its member base –
1. 20m+ members in Europe
2. 5m+ members in the UK
3. 1m+ members in France
4. 2m+ members in the Netherlands
5. 1m+ members in Italy
7. 1m+ members in Spain
8. 9m+ members in India
9. 3m+ members in Brazil
10. 2m+ members in Australia
11. 3m+ members in Canada
These figures mean that whether your event targeting professionals in India or in Canada, by announcing your event - seminars, workshops, webinars, and conferences on Linkedin you can direct a lot of attention towards your event.
Gaining the attention of these working professionals is easy as it has an event application that works well to target your niche market while also building an engaged event community.
Creating an event on Linkedin is not difficult. Just follow this simple 3-step process:
1. Go to the Events Application and click on ‘Add An Event'.The event creation form will open. Fill in all relevant event information - name, venue, location, time etc.
Tip: If you are organizing a virtual event, check the ‘This is a virtual event' box to delete irrelevant fields like Location, Venue, etc.
2. Next, enter an event description, event industry, keywords rich text and target audience in the ‘Add More Details' section. This is an essential step as Linkedin matches your event keywords to the keywords used in your network's user profiles.
Tip: Target audiences more effectively by selecting an Industry. For example, if you are organizing an IT exhibition and looking for IT industry professionals, select IT as your Industry to attract attention from your target audience more effectively.
3. Click on ‘Publish Event' to make your event active and searchable on Linkedin as well as Google.
Tip: Preview your event before publishing it! There is a ‘Preview Event' button, which lets you examine the event page and details, and make edits if necessary.
Once you add an event, it will automatically promote it to your all people you are connected to in the first level on your Linkedin network. Each time someone says they are attending; their network will get a network update. So, listing your event alerts your entire network, and then each subsequent RSVP spreads the word further adding to the viral effect.
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