Ebay Value Box And How To Use It
The latest innovations from eBay is a product page where prospects can immediately find great deals on products like MP3 players, IPods, GPS (Global positioning systems), DVD's, HD DVD's, Blu-ray DVDs. Situated above the fold, this value box as it is called on eBay, is used to highlight high quality items at the best possible prices from EBay's top rated sellers. This value box makes shopping easier, not to mention faster in the following ways:
- All product features are listed along with comparisons helping the buyer decide which suits his requirements/budget the most, at a glance. This reduces the need to shop around.
- The page allows checking the editor as well as customer reviews to know more details about product performance.
- A buyer can check out the great values at the Value Box which lists all the eBay top rated sellers.
- Instant access to most wanted items which are at the lowest bidding price or available for immediate purchase which takes away the need to hunt for the best bargains.
- Sorting facility by new, used and other categories.
The value box is a great feature for top rated US sellers which help them enhance their visibility. Buyers now see a box with total listings summarized under products instead of individual seller listings. The Value Box will be put prominently on all pages featuring the best priced item listed by an eBay Top rated seller. These product pages will be powered by the current eBay Catalogue data sellers.
To be eligible for the value box, an item needs to fulfill the following conditions:
- Should be offered by an eBay Top rated seller
- Should be listed in a fixed price format or what it referred to as Buy it now or BIN.
- Should be a new item.
- Should be priced competitively.
Apart from the above, there are some other best practices that a seller can follow to be eligible for a Value Box:
- List or relist as required with the eBay catalog whenever there is a match. This is what puts your listings on the product page which incidentally have a higher sell through than even the search results pages.
- Make sure to follow all best practices in the `best match' ranking system that eBay follows. This means that you need to use relevant keywords and competitive pricing followed by great customer service.
- Make sure to add your product to the eBay database in case the product details are not already available for the item that you are listing.
- You could try and offer free or at the very least, discounted shipping.
- Also make sure to achieve and maintain the rated seller status.
The result will be greater visibility and greater chances of a click through which translates to better sales by virtue of the Value Box, courtesy EBay.
Questions and Answers
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