Effective and Easy Marketing Plan Template
It is a very important tool for your organization, serving as a reference for all individuals working with the service or product.
Keep in mind that the content should be very dynamic. Updating the document when significant changes are made is key, incorporating important learning along the product or service development.
Here is a basic and effective template:
I. Overview
1. Situation
1.1 Trends/Key Changes in the macro environment: economic and social facts that affect your industry and audience.
1.2 Customer profile.
2. Strengths and Weaknesses of your company and top competitors.
3. External Threats and Opportunities for your company during the designated period of time.
II. Targets: revenue and volume for the time frame. Break it down by shorter periods, if your business involves seasonal variances, and by sales channel, online, offline, etc. That will allow you to track results closely. In addition to numeric targets, try to establish parameters to measure the effectiveness of your programs. Determine what to evaluate, and establish standards of performance. That will allow you to take periodic corrective action.
III. Key Objectives: list here the broad actions that will lead your company to reach your numeric targets. List a minimum of three but no more than six or seven key objectives for the period. Be aggressive but realistic.
As an example of a Key Objective, "Increase your online sales within the channel mix."
IV. Strategies: now it is time to start planning how you will apply resources to implement and achieve those Objectives.
As an example of a Strategy related to the Key Objective above, "Increase unique visitors to your website."
V. Tactics: list the programs that will turn your strategies action oriented.
As an example for the Strategy above, "Optimize the use of keyword search on top search engines."
IV. Attachments: Add to this section your communications schedule, funds allocation chart, and any other charts that will help your team visualize and compare results.
When you build your Marketing Plan, make sure you include your team members in the process, and pay close attention to what competitors are doing. Try to look at your brand, strategies and programs with the eyes of your audience.
© Lima Lerch Consulting 2006-2008. All Rights Reserved.
Renata B.L.Lerch, founder and managing director of Lima Lerch Consulting, has worked with strategic marketing for over 16 years. Before starting Lima Lerch Consulting, she managed marketing and business development in large multinationals, covering the US, European and Latin American markets. She holds 2 MBAs.
Lima Lerch Consulting (www.limalerchconsulting.com) provides leading marketing consulting services to companies in the US and Latin America.
Contact us at customerservice@limalerchconsulting.com or logon to limalerchconsulting.com Renata's direct e-mail address is renata@limalerchconsulting.com
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effective and easy marketing plan template
This article contains tips about marketing plan templates. The use of marketing plan templates is the best way one can use so as to come up with a pleasant and beneficial marketing plan. These templates have over the years proved to be an effective business tool. The marketing strategies produced from a plan template usually lead to substantial business opportunities. They also enhance the relationships between a company and its consumers which often lead to long-term relationships.
Most marketing plans are considered useless. If you want to write a marketing plan that accomplishes all the goals you set out to achieve, attach a calendar with action items to your plan.
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Locate details about planning a business. Also find information on the business plan overview, the business summary, the executive summary and the management team.
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