Facebook Marketing - Important Rules
For maximum results, you'll perform best if you do testing of your Facebook campaigns - not much different from advertising at other platforms. If you know all about testing, that's great, but if not then you will need to test each element of your ads. This is called A/B split testing, and you just rotate two ads that are different in only one respect to each other. However, if you're thinking this is just like what is done at other search engines with pay per click, then that would not be accurate. The PPC ads that display at search engines will not always show the exact same ads for a number of reasons. The situation is a little different at Facebook, and your ad could be viewed by the same people very many times in a given week. So the effect at Facebook is that your ad has a something similar to a shelf life, and when enough of your market has seen it you will get way fewer clicks. So the key to success with this system is to create a number of variations for your ad with a different design, headline, copy, etc. One thing you can do is try posting new ads that don't have major changes to them and see how they convert. For instance, you can tweak the headline a bit or change a few words in the copy. Facebook offers an unique advantage to advertisers by allowing them to target groups that are passionate about a certain topic. You can tap into these groups and actually bring a high response because these people are passionate towards that niche, which increases the likelihood of them clicking on your ad often. If you're new to writing short ads, then you'll want to hit their emotional hot buttons very hard. People respond to ads in an emotional and visceral way, and that is what you need to address. The more effective you can write your ads, you'll see everything do much better including how long your ads run before saturation hits.
One of the best things about Facebook is that starting an advertising campaign on it is easy and requires little effort. Make sure your landing page is highly interactive so that you can easily convert your clicks into profits and get the most out of your advertising campaign.
It is true that Facebook advertising isn't quite a treacherous as doing Google Adwords or the other two. You can see positive ROI's and excellent results at FB, but it's important to learn more and then stay the course. No worries at all, you can do this; advertise on Facebook and throw your hat into the ring.
Questions and Answers
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