A good amount of time and effort will be required to secure appropriate sponsorship for your meeting or corporate event. This being the case, it is important to start your planning process early. Beginning this process as much as 18 months in advance of a planned meeting date is not unrealistic.
You may want to consider aligning potential sponsorships with your corporate vision, values, strategy, brand promise and reputation.
Where to look for sponsorship - Your strongest prospects are going to be the people you do business with.
When you are ready to make contact do so by going through the person who manages your vendor account.
Once they have put you in touch with the person within their organization to approach, focus first on building a relationship. Become a friend before asking for funding. Have a plan in place for getting to know your prospective sponsor.
In this plan you should clearly state what you have to offer, how the sponsorship will be implemented and what is in it for the sponsor.
There are three key areas to focus on when evaluating your sponsorship. The first area is being in agreement on all aspects of the sponsorship. The second area is implementing the sponsorship and the third and final area is measuring satisfaction and performance.
Reaching Agreement
Get to know your potential sponsor.
Develop an understanding of your prospective sponsor's business goals and primary audience - what they are looking for.
All partners involved should be clear about objectives, roles and expectations.
A contract should be drawn up allowing ample time to deliver on all promises.
Focus your efforts on desired outcomes and event audience needs and benefits.
Implementation
Develop an audience-centric sponsorship policy with your sponsor's input.
Develop an action plan for fulfilling all obligations.
Follow a clearly defined risk management policy.
Encourage your sponsor to work closely with your event organizing committee.
Offer visibility in advertisements, printed material and press releases. Incorporate your sponsor's logo into promotional material to their satisfaction.
Look for ways to leverage your sponsor's name and association with your organization.
Provide your sponsor with regular updates.
Spend quality time with your sponsor.
Measurement
Measure what matters most to your sponsor and their key stakeholders.
Ask your sponsor if they were pleased with the value they received.
Thank your sponsor both personally and publicly (at the event) for their contribution.
Produce a summary report, measuring and evaluating results against plan.
Share feedback from attendees, employees and customers.
Recognize important individual and team contributions.
When managed well a fully integrated corporate sponsorship can be beneficial to all parties involved.
Related Articles
Seven Selected Assumptions About Motivational Speakers
By: Temp | 17/10/2007 | Self Improvement
The reader is invited to enjoy the following seven assumptions regarding motivational speakers. These assumptions are provided for your amusement as well as your edification.
The "stuff" of Motivational Speakers
By: Temp | 22/11/2007 | Self Improvement
Life experiences are the vehicles used by motivational speakers. Traveling the highway of life offers people opportunities and challenges that fuel these experiences. Rich histories of lessons learned can and do provide the material that is used in the creating and presenting of work of a motivational speaker.
Humorous Speaker, Importance Of Humor
By: Kevin Donner | 27/01/2008 | Management
Some keynote speaker says that they do not take wit in their address because it does not get with their solace. In fact any system can take wit and it is a really invaluable instrument in speaking. Apt funny address relaxes your audience and creates more comfy feeling with you...
Speaking to Motivate and Inspire Audiences
By: John Bell | 12/12/2007 | Presentation
In this the first in a series of articles on public speaking by international, professional, keynote speaker and Master of Education John Bell, the author shares the secrets of how he motivated and inspired delegates to vote him 'Best UK Conference Speaker of the Year' on four occasions.
Motivational Keynote Speaker Tips
By: Jesse Smith | 27/01/2008 | Management
A better start makes half a better conclusion, it is said. As in all cases, this assertion applies to motivational speaking overly. A keynote address is an address that is delivered at the start of a significant case, starting it away. A keynote address sets the color for a case;...
Speaking to Motivate and Inspire Audiences (article Two)
By: John Bell | 14/01/2008 | Ask an Expert
In this the second article in the series motivational conference John Bell describes how to structure a talk.
Understanding the Same Message
By: Temp | 15/01/2008 | Self Improvement
One of the many challenges to motivational speakers is that of making sure the message is conveyed to the audience as it was intended. A conference room filled with people listening to the same speaker does not automatically mean that every person in the room heard the same thing.
Bring It On: Dealing With Sales Competition
By: Michael Roby | 20/02/2007 | Business
Sales trainers do well to focus on the basics, such as prospecting, presenting, answering objections, and closing the sale. In spite of this training, salespeople often struggle when they come face-to-face with the competition. The first rule of sales competition is "don't slam your competitor," yet many salespeople (inadvertent though...
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
My question is about Download Accelerator Plus 8 ...
By: suciu_oli | 27-09-2007
My question is about Download Accelerator Plus 8.5*
Does anybody know a method to calculate the ...
By: boaz | 25-09-2007
Does anybody know a method to calculate the lifespan of a software product and a website?
What is the best pop3 email client next to Outlook?
By: arnaudfischer | 25-09-2007
What is the best pop3 email client next to Outlook? Navigating between email folders in Outlook 2003 on an AMD Dual Processor / Vista ultimate takes too long. Outlook freeze for several seconds, up to 1 or 2 minutes too often.
What is the best pop3 email client next to Outlook?
By: arnaudfischer | 25-09-2007
What is the best pop3 email client next to Outlook? Navigating between email folders in Outlook 2003 on an AMD Dual Processor / Vista ultimate takes too long. Outlook freeze for several seconds, up to 1 or 2 minutes too often.
Mix music softwar that recognizes BPM
By: giladn | 25-09-2007
My aerobics teacher sister is looking for a software (free or retail) that can enable her to produce mix cds for her class. I understand there are programs which can recognize the BPM within a song and can produce a track which consists of several songs with the same BPM.Thanks.
My question is about snw_2.1.18_cbt-3.bin anyone ...
By: alan1985 | 24-09-2007
My question is about snw_2.1.18_cbt-3.bin anyone know how to extract this file using what software? pls help ty.
Q&A Powered by:
Latest Business Articles
Intuit Software: A Tax Preparation Tool
By: Bei M. | 21/08/2008
In the United Stats, tax legislation is popularly complicated and challenging especially in the corporate and business sectors. Almost all businesses are required to file and pay correct tax. The problem is that not all companies are able to handle well their tax preparation initiatives. That is why Intuit software...
Tips When You Strive to Buy Graphics Software
By: Bei M. | 21/08/2008
If you are regularly doing imaging and image-editing tasks in your computer, there is no doubt you are in need of an appropriate and functional graphics software program. That is why, you should aim to find and buy graphics software that would surely be of great use for you. However,...
Getting to Know More About Microsoft Business Software
By: Bei M. | 21/08/2008
There is no denying that currently, Microsoft Corporation is the world's biggest and most popular developer, designer, and maker of the most reliable computer programs and applications. Since its launch and the initial introduction of its first software, the company has never left the focus and minds of computer owners....
Develop a Better Business Model Faster by Analyzing Past Performance as Though These Were New Tests
By: Donald Mitchell | 21/08/2008
Past successes and failures show clues concerning opportunities and hurdles for creating superior business models. Learn from those experiences.
Insights on Successfully Leading Corporate Initiatives
By: Gayla Hodges | 20/08/2008
Corporations often present line managers the challenge of achieving assigned goals on corporate initiatives. In many cases the primary difficulty is that it is hard to see how the initiative relates to the day-to-day-activities of the plant or division or its specific strategic goals in production or sales, etc. Learn how to incorporate the corporate initiatives into daily work and use them to enhance achievement of goals in the strategic plan.
Secret Wholesale List Suppliers: Exposed!
By: Joaquin Reveron | 20/08/2008
You have a business. You need a wholesale list source to expand your product line and surely for possibilities of profiting more from the acquirement of wholesale products from such suppliers. Precisely, one of the easiest ways to get a source contact list of distributors and wholesalers is by hitting...
Wholesale Video Games: Extreme Infamous Tactics!
By: Joaquin Reveron | 20/08/2008
Let say that you have a successful wholesale video games accessory and your back up is your affiliated company that offers DVDs. Pay attention, this is one of the tools many of us on the top use to beat many competitors, make competitors paralyzed and not even make them think...
6 Reasons to Start a Drop Ship Baby Gift Ecommerce Business
By: Stuart Sherm | 20/08/2008
Starting any Ecommerce business is a daunting task, but here are some ideas where you can make money, have virtually no overhead and never leave your home. What you need is to join a great drop ship gift program.
Essentially you are aware that when you buy certain gifts online they...
More from Yvon Douran
Planning For Av, Lighting And Staging Of Your Event
By: Yvon Douran | 31/05/2007 | Business
Exciting new technologies like interactive computer use, live video enhancement of speakers, and teleconferencing can be utilized but the associated cost of these new technologies can be steep. The type of AV support you will need for your meeting or event may be simple or more complex. Be sure to...
Stay Calm, Remain Focused, And Deliver On The Platform
By: Yvon Douran | 31/05/2007 | Business
When asked what activity causes the most stress in a person's life, speaking in front of an audience will often be at the top of the list. Like most pursuits that we choose to devote our time to, being on the platform and speaking in front of an audience is...
Manage Waste, Conserve Energy, Save Money - Go Green Today!
By: Yvon Douran | 31/05/2007 | Business
Earlier in the week I was at our local health food store waiting for my turn at the check-out counter when I noticed the lady in front of me had bought her own re-usable carry bags which suddenly made a lot more sense to me than choosing "paper or plastic"....
Staging A Successul Meeting - Meeting Room Check
By: Yvon Douran | 06/05/2007 | Business
Allow time for set-up and rehearsal and allow time between sessions to re-set meeting rooms. Book all meeting rooms in 24 hour time blocks. Verify when presenters will arrive and if they need rehearsal time before their scheduled start time.
1. Seating Plan. Are the tables and chairs...
Working With Vip And Celebrity Speakers
By: Yvon Douran | 06/05/2007 | Business
Politicians, VIP's and celebrity speakers often expect to bring their spouse, travel companion or aide with them when they travel. If other parties are involved make sure you have something in writing that outlines what the understanding is regarding lodging and food reimbursement. If you retain your speaker's services well...
Business 
