Five SEO Terms you should know
SEM: Refers to Search Engine Marketing. It is a form of internet marketing that seeks to promote websites by improving their rankings and visibility in search engine result pages (SERP). It is achieved primarily through Search Engine Optimization & Pay Per Click
PageRank: is a link analysis algorithm used by Google to estimate the relative importance of pages around the web. Higher the number of links to the page, higher is the Page Per Click.
BackLink: Also called inbound links, incoming links, inlinks, or simply links ; it is an hyperlink on another website pointing to your website. Higher the number of such links, higher is the visibility of the site.
Spider / bots: is a program that browses the web in a methodical fashion trying to discover new links and pages. It helps in the indexation process of the search engines.
Robot.txt: This is a file placed in the root of the domain that is used to inform spiders about the structure of the website. Via a robot.txt file it is possible to block specific spiders and also to restrict the access of specific folders in the website.
SEM: Refers to Search Engine Marketing. It is a form of internet marketing that seeks to promote websites by improving their rankings and visibility in search engine result pages (SERP). It is achieved primarily through Search Engine Optimization & Pay Per Click
PageRank: is a link analysis algorithm used by Google to estimate the relative importance of pages around the web. Higher the number of links to the page, higher is the Page Per Click.
BackLink: Also called inbound links, incoming links, inlinks, or simply links ; it is an hyperlink on another website pointing to your website. Higher the number of such links, higher is the visibility of the site.
Spider / bots: is a program that browses the web in a methodical fashion trying to discover new links and pages. It helps in the indexation process of the search engines.
Robot.txt: This is a file placed in the root of the domain that is used to inform spiders about the structure of the website. Via a robot.txt file it is possible to block specific spiders and also to restrict the access of specific folders in the website.
Questions and Answers
Making your presence on internet is one of the most competitive businesses in the online world. The market has in fact reached the stage of survival for the fittest. The number of competitors is also increasing at a fast pace.
To success and maximize the return on investment (or ROI) in pay per click (or PPC) advertising game, there are many factors for your consideration and improvement. One of the best factors for your success in this advertising game is the click through rate (or CTR). Within this article, you will discover and learn how to increase your CTR up to 66% in PPC online advertising search engines, particularly Adwords.
Find out why choosing the right keywords is important to search engine top rankings.
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Let us take a quick look at how PPC Search Engines work.
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The key reason why some firms thrive while some implode during an financial recession is still a puzzle to many people business-owning business owners. Some wrongly assume that all businesses should suffer via recessionary cycles. But the truth is that some companies are usually essentially recession-proof, and it is not necessarily because they are much larger, better known, or a lot more generously capitalized.
Companies like Arch Coal (ACI) and Massey Energy (MEE) watched his or her stock climbed.
Banner Ads are a great way to attract relevant traffic to your site but you need to have your basics in place before you venture out with your Ads.
Theme Bleeding is a link leading from a specific topic or theme to another theme (or topic) that is not directly related.Theme Bleeding leads to Google according a low relevance to your content Theme Bleeding is a link leading from a specific topic or theme to another theme (or topic) that is not directly related.Theme Bleeding leads to Google according a low relevance to your content
URLs (Uniform Resource Locator) form an integral part of any Search Engine Optimization (SEO) campaign
Social Media Contests are an easy way to get your brand noticed. It encourages user interaction with the brand and at the same time helps in generating the buzz around your brand. But for any contest to be successful, it is essential that it is promoted well.
Search Engine Optimization has come to acquire great importance today due to increased online activity and growing e-commerce. SEO becomes all the more crucial for a start-up with low level of brand awareness and limited advertising budget.

