Five SEO Terms you should know

Posted: Feb 01, 2011 |Comments: 0 |

SEM: Refers to Search Engine Marketing. It is a form of internet marketing that seeks to promote websites by improving their rankings and visibility in search engine result pages (SERP). It is achieved primarily through  Search Engine Optimization & Pay Per Click

PageRank:  is a link analysis algorithm used by Google to estimate the relative importance of pages around the web. Higher the number of links to the page, higher is the Page Per Click.

BackLink: Also called inbound links, incoming links, inlinks, or simply links ; it is an hyperlink on another website pointing to your website. Higher the number of such links, higher is the visibility of the site.

Spider / bots: is a program that browses the web in a methodical fashion trying to discover new links and pages. It helps in the indexation process of the search engines.


Robot.txt: This is a file placed in the root of the domain that is used to inform spiders about the structure of the website. Via a robot.txt file it is possible to block specific spiders and also to restrict the access of specific folders in the website.

SEM: Refers to Search Engine Marketing. It is a form of internet marketing that seeks to promote websites by improving their rankings and visibility in search engine result pages (SERP). It is achieved primarily through  Search Engine Optimization & Pay Per Click

PageRank:  is a link analysis algorithm used by Google to estimate the relative importance of pages around the web. Higher the number of links to the page, higher is the Page Per Click.

BackLink: Also called inbound links, incoming links, inlinks, or simply links ; it is an hyperlink on another website pointing to your website. Higher the number of such links, higher is the visibility of the site.

Spider / bots: is a program that browses the web in a methodical fashion trying to discover new links and pages. It helps in the indexation process of the search engines.

Robot.txt: This is a file placed in the root of the domain that is used to inform spiders about the structure of the website. Via a robot.txt file it is possible to block specific spiders and also to restrict the access of specific folders in the website.

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