Focus Your Energies by Forming a Joint Venture

Copyright (c) 2008 Christian Fea

Doing what you do best - and only what you do best - is the ideal situation for everyone. For example, if you make an excellent widget, then you want to keep perfecting those widgets, not deal with the online sales and shipping of your widgets. Or, if you are a writer of children's books, you want to focus on the illustration - not on the distribution and marketing of your books.

Obviously, sales and marketing are still very serious needs that must be met in order for you to even have a company. Thus, other people have found these needs and are willing to fill them - if you let them do so. Makers of widgets can hire companies to process all of their orders, ship the widgets, and even handle the widget company's customer service in its totality. Children's book authors work with agents who create marketing campaigns for publication. These types of partnerships are joint ventures in which both companies win.

Focus on your expertise

The first step in forming this type of joint venture is determining what you do best. If it is a product you provide or an excellent service, you need to pin down how your time is best spent.

Then figure out what part of your company you would like someone else to handle. It could be as small as having an outside company do your payroll, or as large as forming a joint venture for your future advertising campaigns. Forming a joint venture for a small or large part of what you are doing now will allow you to focus on creating and improving upon what you already do.

Seeking out joint venture partnerships

On the other end of the spectrum, if you are an excellent sales and marketing professional, you might want to seek out a company that has synergies with your business. If you love their widgets, then propose a joint venture marketing campaign that will propel both of you into the forefront of the target audience. Or, if you find a great children's book author and you sell children's toys, then you can propose a joint venture email campaign.

The most important aspect in forming a joint venture in your belief in what you do. If we are honest, we all know there is something in which we excel. Indeed, we may have become good at many things, but chances are we all have a special skill or talent.

If you can discover your specialized talent, then you will see where others are not as talented in that area. Actually, you are likely to find people that despise doing what you love to do, and vice-versa. This is a great thing! The beauty of a joint venture is that your strengths are the other partner's weaknesses, and vice-versa. This helps you create a marketing campaign or business strategy that is more powerful than your individual efforts. Finding the synergies and capitalizing upon those differences in a joint venture can take your business to the next level.