For Sale By Owner Ad Tips You Don't Want To Pass Up

If you choose to sell by owner, choosing the right words in your for sale by owner ad is crucial for driving traffic into your home. You can use local newspapers, magazines, free real estate books, websites, Craigslist, etc - the list goes on and on. These 5 for sale by owner ad tips should give you a great start to writing an attention-grabbing ad - and I have saved the best for sale by owner ad tip for last!

Make The Title Sticky and As Short As Possible!

You want to include the best feature of the home in the title, but keep it short. You want potential buyers to continue reading, not just skim over the title and go on to the next for sale by owner ad. Make the title bold, and feel free to use underlining or italics when describing your home's greatest feature.

Include 3 Other Eye-Catching Features Of The Home in Your Ad

Don't give away everything! Let potential buyers know why they NEED to come inside your home - mention three nice features that you like the most - or better yet, that your friends or family members like the most. Let buyers know there are more features but you simply don't have the time to put it in the ad. This will create a sense of curiosity and most importantly, a sense of urgency!

Mention The Incentives That You Are Offering - And Your Competition Is Not!

Are you offering a free gas card? Or generic gift card with an offer? Let them know that if they write a realistic offer before a certain date, you are willing to reward them. Potential buyers, in this market, are looking for everything they can get their hands on because they think that they are in control! Offer them something inexpensive and useful - a $200 gas card, although relatively inexpensive, can go a long way! Keep in mind that you don't actually have to purchase this incentive until AFTER you close the deal!

Solid Contact Information And Call To Action!

Make sure to include your cell phone number and a website address - either will work just fine. If you have a cell phone make sure it is on ALL DAY and try to always answer a call. People want information as soon as their hunger starts, and if you aren't there to answer they will just move on to the next real estate ad and call someone else with answers. Make sure to make a lasting impression with them - mention recent updates, incentives, just reduced pricing, etc. Mention why you love your home and how proud you are of it, but remember not go overboard. Remind them that it is aggressively priced and you did your proper due diligence before placing your home for sale.

If you have some online presence, remember to place a contact form on the site - this is where they can place their name and email address and receive some free information. You could send a nice home pamphlet, perhaps an inspection or valuation, or even a "welcome to the neighborhood" guide. Make it enticing so you can capture their contact information and email them shortly afterward to ask if they need any further assistance.

Include The Asking Price And Mention "Already Reduced" In Your Ad.

Place the asking price a tiny bit higher than you are asking - and mention that it has already been reduced. This provides a nice call to action - either entice them to call the number listed or entice them to log on to your home's website for further information on the "just reduced" price. This will create even more sense of curiousity and urgency for the perspective buyer.

Make sure you take these for sale by owner ad tips seriously - many people become overwhelmed with too many steps during the listing process and forget that they are spending hard-earned money on their ads and often times rush through them.

Take your time as this is the "gateway" into your home. Without a well-written, enticing advertisement, chances are you won't get any phone calls or visitors to your website. These 5 for sale by owner ad tips, if followed closely, will improve your odds of getting people interested and into your home!