Frbiz.com reports reconstruction of the pattern of the top five mobile phone

Although the third-quarter earnings reports have not yet disclosed, but Motorola and Sony Ericsson's performance was no longer optimistic. Survey data was disclosed yesterday that Motorola and Sony Ericsson's shipments in the third quarter of this year will further shrink, mobile phone maker Nokia will occur 9% year on year decline, while South Korea's Samsung and LG will continue to maintain growth momentum.

Samsung and LG struck up a song of victory

The message is in the 36 research analysts based on the obtained data. Data in the third quarter, worldwide mobile phone sales of about 280 million units, of which Nokia sold 107 million units, the second of Samsung's sales of about 56.5 million units, the third LG to 29.9 million units, Sony Ericsson and Motorola's sales were 14.5 million units valued. The latter two, respectively, compared with the same period last year 43.6% and 42.9% occurred a substantial decline.

The survey data also shows the full-year 2009 sales data, scenarios, results showed that South Korea's Samsung and LG maintained throughout the year rose, while Sony Ericsson and Motorola year decline of nearly 40% year on year.

With the motor, unlike Sony Ericsson, Samsung and LG have been struck up a song of victory, according to market research agencies StrategyAnalytics information, the third quarter, Samsung's world market share of 20.3% for the first time broke through the 20% mark.

5 strong pattern of gradual differentiation of

Mobile phone top five in the top three two weak pattern of differentiation is increasingly evident, and the gap is getting wider and wider.

However, research director of Shui Qing Mu Hua ZHOU Yan-wu is not entirely agree with the survey data, he told reporters that the second quarter of this year, Motorola has stopped the downward trend in sales, growth in the third quarter compared with the possibility of ring is relatively large. "From the financial data, Motorola's first quarter gross margin from -21% to -13% in the second quarter, close to last year's -10%, performance is quite good, indicating that Motorola has bottomed out, there are the possibility of a rebound. "

ZHOU Yan-wu is not optimistic about the prospects for the development of Sony Ericsson, "Sony Ericsson models a single, market reaction is too slow, smart phones and distinctive products are performing well. Unable to stem the rapid decline in short-term situation."

In the cheap, quick market reaction, the product in front a large number of Samsung and LG, together with HTC, RIM and Apple's pincer attack, Sony Ericsson performed the disadvantages become increasingly evident. ZHOU Yan-wu thinks that mobile phone top five probably because the continued decline in the Sony Ericsson and HTC, RIM and Apple's upper, while Qi-Xiong evolved into mobile phones, Sony Ericsson is likely to decline in annual sales to 10 million units below, perish for the eighth.

"Samsung and LG are more comprehensive, there is no obvious advantage, and no fatal flaws. Coupled with won devaluation led directly to two major South Korean brand in the economic crisis, the sharp rise in sales volume." Zhou Yan Wu said.

"Japanese and South Korean companies facing an economic crisis of thinking is very different, Samsung and LG in times of crisis to maintain a constant impulse to invest in order to seize the opportunity ahead of the competition. Thus, the two South Korean companies have maintained a relatively high asset-liability ratio. Japan the performance of enterprises are very conservative, cash flow and liabilities to be performed is very robust, very little investment. "

However, ZHOU Yan Wu also believes that the rapid expansion and investment so that Samsung and LG's financial leverage applied to the extreme, resulting in the acquisition of Japanese companies frequently, the Samsung and LG are very few performance, because "financial requirements have allowed them to do to do. "