Getting Clients by PULLING Them to You
In order to PULL clients to your business you need to speak specifically to your target market and tell them how your service will work for them. In other words, let them know the results they will get. One way to tout the benefits of working with you is to turn your business features into business benefits.
Every business offers features to clients. Features are nice, but they are more about you and your process then about your clients. Offer a feature such as a “one hour start up consultation” is great, but it doesn’t let the potential client envision how your business will work for them. Creating benefits from features makes shows clients what’s in it for them. When you let your clients know the BENEFITS of working with you it’s easy to PULL them to you.
So how do you create a benefit from a feature? By asking the question “Why would my client care”. So let’s walk though a few examples.
Feature – one hour start up consultation
Question – “Why would my clients care that I offer a one hour start up consultation?”
Benefit /Answer - The one hour consultation gives my clients a jumpstart on getting clients.
Feature – my clients receive is recordings of each session
Question – “Why would my clients care that I offer a recording of each session?”
Benefit /Answer - clients can fully participate in the moment and review the important information we discussed later, so they don’t miss anything.
Being clear on the benefits of your features and the benefits of working with you will help you create compelling copy that motivates clients to take action and call you.
Questions and Answers
To attract clients in your life coaching practice, you must learn how to find people in your market and learn how to enroll them. You must also transform your limiting beliefs to be a life coach.
To become a successful life coach, attract clients and double your profits, you have to increase your personal power. Your life coaching practice will fail if you do not have sufficient inner power within.
You need to master sales to be a successful life coach and attract clients. There are 6 steps to mastering sales and finding clients. The first step is about being a trusted advisor and servant.
If you're a life coach, you do not need to get certified before you begin to attract clients. Many life coaches use not being certified as an excuse to avoid finding clients.
You learn to attract clients and build a successful practice as a life coach one step at a time. The biggest pitfall of life coaches is to need to have all the results show up now without waiting.
The key for the successful of a bookmaker lies on his potential to hook them up and get them to play on a regular basis by making his business attractive enough
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