Giving the boot to sensible women's footwear
In the windows of every shop and store selling women's footwear, female shoppers are generally greeted with images of mannequins sporting towering heels that seem to get higher each season. Trends come and go with the passing of the seasons, such as wedges, clogs and kittens, but many fashionistas remain devoted and dedicated followers of stilettos. The enduring popularity these heels maintain came to an iconic pinnacle as they became almost a character in their own right in the hit Sex in the City television series. Would be Carrie Bradshaw's remain insatiable in their needs, wants and requirements, all amounting to one and the same thing, when it comes to the highest and most gorgeous stilettos that the market has to offer, from budget brands to designer high fashion.
However, it is not the high heel, but the humble trainer, that is heralding the impending departure from our shoe shops of the flat, sensible, often lace up women's shoe. This is due to combined factors. Firstly, the sensible shoe was purchased en masse by female workers in factories, whose numbers have rapidly declined since the 1970s as manufacture on shop floors and production lines has decreased, hence an expanding lack of a core customer base. Furthermore, for women seeking the comfort factor of flat, practical footwear, the trainer has now become the acceptable alternative to the traditional flattie.
In response to this demand and change of purchasing behaviour, women's footwear retailers of all sizes seek out relevant shop fittings and torso forms, which are mannequins of an isolated body part, in this case being a foot, leg or lower body from the waist down, with which to display their trump cards to the best possible advantage.
We at Morplan, offer a comprehensive range of shop fittings for all types of women's footwear in order to assist out retailers to keep a step ahead of their competitors.
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