Google Study Proves Print Advertising Works Well with Online Advertising
Webwindows, a leading media agency, believes that online companies can improve their presence on the Internet through print media advertising. While this may seem surprising, but all recent studies on the subject point to this undisputed fact. A recent study commissioned by Google has thrown up the following facts about the relevance of newspaper advertising.
• About 47% people responded to newspaper ads and logged on to the internet to browse through the site advertised.
• An impressive 72% of people who responded to a newspaper ad actually made the purchase.
• 50% of respondents admitted that their confidence in a product advertised on the Internet greatly increased when they also saw it advertised in the newspaper.
• 26% of readers cut out an ad for future reference.
• 64% of people admitted that they paid more attention to print ads than those that appeared online.
The study also showed that people find online ads to be a great disturbance and in fact more than one in four consumers stated that they would pay for online content to avoid ad exposure. This fact was also collaborated by a research by Deloitte on how advertising impacted readers.
Webwindows further supports its case for newspaper advertising being the most effective form of advertising by highlighting the latest audit figures, which show that thirty-seven million people read a national newspaper every week. About 84% of UK adults read a national newspaper on a monthly basis. Webwindows rightly feels that companies can reach a highly targeted audience by advertising the print media.
Webwindows also suggests that for newspaper advertising to be effective, the advertisement should be well written, put in the right newspaper in order to reach the right people. Webwindows points out that companies should never advertise just to stay in the limelight. They must have something concrete to say and advertise.
Webwindows states that it is important to get the right advertisement in the right newspaper at the right time. If you as an advertiser feel that this is a daunting task, you can take the help of media agencies that specialize in print advertising. For example, Webwindows is a premier advertising agency that provides a complete suite of services to provide its clients a streamlined and result-oriented advertising experience. The Webwindows representatives will draft and design your advertisement and help you choose the ideal newspaper to reach your niche audience. Webwindows has a special page, the Webwindows page that appears in seven leading newspapers in the UK during the weekends. The Webwindows page is scanned by people who are hunting for online bargains and wish to make purchases from the comforts of their homes without travelling the distance to retail stores.
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According to Webwindows, a leading media agency in the UK, when it comes to advertising print prevails on the Internet. This view of Webwindows is confirmed by findings by companies such as Google and Deloitte.
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According to recent studies conducted by companies such as Google and Deloitte, print advertising is the safest, surest and the most effective way of driving traffic to websites. Companies such as Webwindows, a leading media agency in the UK, had realized the power of print media in increasing web traffic more than ten years ago
Webwindows, a leading media agency in the UK, firmly believes and advises online companies to improve their online presence by advertising in the print media. According to Webwindows, small businesses should not only have a website to promote their services but they should also advertise their offerings in the print media to promote their brand and have their presence felt.
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For small businesses with limited budgets who really cannot afford to waste their advertising pounds it is vital for companies to get their advertising strategy right. Webwindows recommend that you should plan your advertising policy in such a manner that each pound is well spent. Webwindows, is a leading media agency in the UK, and delivers millions of readers to their clients through effective print advertising.
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