HighPoint Solutions VP Chris Colapietro on Panel At Next Generation Pharma Sales & Marketing Summit
Next Generation Pharma Sales & Marketing Summit is the leading educational forum on the value of sales and marketing operations in large, mid-size, and specialty pharmaceutical companies. Colapietro will be a member of the Innovative Approaches for Creative Marketing and Increasing Sales Through Diverse, Multi Channel Initiatives panel along with Matt Barry, Director of Edge CLP Operations at Astellas Pharma and Timothy Moore, Director of Closed Loop Marketing at Pfizer.
The panel will focus on how pharmaceutical companies are increasing the efficiency and effectiveness of reps in the field, cutting overall marketing spend, and ensuring compliance during details. It will address issues such as:
- How closed loop marketing improves sales force effectiveness, sales and marketing Productivity and overall company performance
- The overall landscape of audience's usage of alternative channels - web, mobile and social media
- Integrating social and traditional channels to deliver a competitive advantage
- Finding innovative tools to transform your current efforts into a truly multi-channel marketing campaign
- New approaches required from brand marketers to successfully operate in this environment
Colapietro has 15 years of experience in the life sciences industry and an extensive history with pharmaceutical and medical device customer relationship management. He has written numerous articles for the industry press, including Pharmaceutical Commerce, and is a well-known subject matter expert in a number of sales & marketing areas, including closed loop marketing, sales force automation, aggregate physician spend reporting, and incentive compensation management. His academic credentials include a M.S. in Materials Science and Engineering from Pennsylvania State University and a B.S. with Honors in Chemistry from Bates College.
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