How Businesses In 2008 Are Using Communication To Gain A Competitive Advantage

Depending on what newspaper you read, news channel you watch, radio station you listen to or people you believe, the world in which we live in could well be heading fast towards a global recession. This article looks at just some ways businesses are bucking the trend by using different communication methods to stand out from their competitors.

Before we look at what businesses in 2008 are doing to communicate smarter and better it is perhaps a good idea to take look at how communication has progressed through the ages with a brief history of communication.

For example did you know that as far back as 3000BC, The Egyptians created a language by using pictures to communication? This language was hieroglyphics and examples of this can still today be found throughout Egypt. And if it is more traditional communication methods that interest you then about we fast forward to 105AD which is when the Chinese first started using paper and ink.

Other notable events in the history of communication include 1876 which is when Alexander Graham Bell invented the telephone, 1906 when the first wireless communication of human speech was made or 1936 when in London, England, the first television broadcast was made.

The truth is communication is constantly evolving. And as businesses throughout the world find it increasingly difficult to trade and gain a competitive advantage, different methods of communications are being used to help them stand out from the crowd.

Some examples of what companies are doing include video conferencing which allows both video and audio communication throughout the world. Not only does this method of communication save companies huge amounts in travel costs, time and money but it is greatly benefits the environment. Whereas to arrange a conference traditionally would have meant sending out invites, delegates traveling from all over to attend modern video conferencing means companies can save time, save money as well as reducing their carbon footprint by cutting down on the use of natural resources.

Even everyday tasks like shopping have been improved with different types of communication now being available. Long gone are the days of having to drive to the store only to find the item you are looking to purchase is no longer available. The internet, SMS or using your cell phone from the most unlikely of locations can all now be used to check stock levels, make purchases and be kept up to date with the latest information.

Another way in which businesses of all types are now improving their communication as well as the safety and security within their company is by using modern two way radio. Two Way Radios allow schools, retailers and businesses on large sites to communicate over a wide area for a fraction of the cost of other forms of communication. These portable radios which are available from companies including Motorola, Kenwood, Entel and ICOM provide a robust, reliable and highly effective way for companies to stay in touch whilst making sure their staff and customers are as safe as possible.

Communication in industry is the key to success and often makes the difference between those companies that are struggling and those that are highly successful. Choose the right methods of communication for your company and what your profits soar.