How to Advertise a Self Storage Unit for Sale

There are several ways to advertise a self storage unit is for sale, including newspaper advertisements, classified listings, bill board signs, and internet sites.  All of these means have their advantages and disadvantages.  However, they all serve the same purpose: to get your message to the public. The more you advertise the property, the more likely you are to sell it.  Therefore, a sales philosophy that utilizes two or more of the above advertisement means is advisable.  In this way you can make sure that no matter how a potential client gets their information, whether they typically read newspapers or surf the internet, that your sales pitch is likely to reach them.

Newspaper advertisements are probably the most expensive way to advertise your property.  Depending on the size of the ad you can spend hundreds of dollars.  However, newspaper ads generally reach a large localized population.  However, many newspapers can always promise you where the ad will appear within the newspaper.  If your sales pitch is buried deep within the newspaper, as opposed to in the first section, then the number of people who even see it will severely diminished.

Classified listings are probably the most common means of selling a storage unit.  This method is usually the cheapest means to advertise your sale.  It is also worth noting that most newspapers are owned by only three or four major media companies, and that these companies usually allow a client to place a listing in several, if not all, of the newspaper holdings.  Thus, by placing an ad in your hometown, you can reach people across the country.  However, the problem is that this is the most common method of advertising.  Thus, your ad may get lost amongst the hundreds of other ads.  It is important to set your listing off from the others, by using a larger font or color when available.  Many classified papers also organize their ads in alphabetical order.  By starting your listing off with an “A” it is possible to get your ad at the beginning or top of the page.

Bill board signs can be extremely expensive or absolutely free. Bill boards are get ways to advertise that your self storage unit is for sale.  An expensive board is usually located on busy highways.  These can promise that thousands of drivers will be exposed to your message daily.  A cheap billboard may just be an oversized sign on a busy corner.  These two can be great ways of generating interest for your unit, and they are absolutely free.  Please check local ordinances, however, as many cities ban promotional signs from street corners.

The explosion of the internet has opened new and exciting ways to advertise.  Due to rapid technological improvements in personal computers, the amount of people who surf the web is increasing exponentially.  Websites that offer online classified listings abound, as due opportunities to place ads or related web pages.  For example, if someone is searching for business ventures, then your ad would appear with instructions on how to contact you for more information.  However, an internet ad suffers the same problems as traditional classified listings.  There are so many of them that internet users gloss over them.  To help prevent this try to make your ad as interesting or flashy as possible.  Remember the only way to reach everybody is to utilize several, if not all, of the methods described above.