How to avoid skepticism in a crowd

| Posted: 07-07-2006 | Comments: 0 | Views: 157 | Rating: (50)

(?)

You may publish this article in your ezine, newsletter on
your web site as long as the byline is included and the
article is included in it's entirety. I also ask that you
activate any html links found in the article and in the
byline. Please send a courtesy link or email where you
publish to: support@multiplestreammktg.com

How to avoid skepticism in a crowd
Copyright ? 2006

Maybe you have relied on things like Customer Dinners or
Customer Appreciation Days etc... These are events that bring
groups to you, with referrals in hand. Think of the beauty
of having a referral come to a function, of seeing a whole
bunch of happy campers. The "safety in numbers" syndrome
will alleviate all of the skepticism they may have brought
with'them, I assure you. People will correctly assume that
if all these others like you, then you must be legit.

Get the objections out of the way, right away. There is a
very common, but erroneous, assumption in marketing that
you should never bring up anything that's negative. That
you must always be "perfect." Well, I got some bad news for
you. You aren't, and your prospects know it.

Therefore, one of the best things to do in any marketing
piece is to admit your faults and explain why they will not
be a problem. For example: The "professional" thing to say
about an independent, smaller company is usually, "We offer
the highest level professional service, in a personal way. "

Instead, how about admitting that being small has some
draw backs, but that the benefits outweigh the weaknesses?
Like, "Yes, we are small, and we might not have the
resources of a huge company, but we can look at the very
small tasks, while taking care of you in a personal way
that no big company could ever do."

See the difference? By admitting to your fault, you make
prospects feel that you are legitimate, and not full of
typical hot air. Do you think this type of admission will
help reduce skepticism? I don't think it does; I know it
does!

The same idea applies to telling people you won't be trying
to sell them anything at the first meeting, and then
keeping your promise. If they still have doubts when they
come in, if you do the psychological interview the right
way, you will have wiped any skepticism right off the brain.

Remember, in order to keep skepticism out of the way, you
cannot start selling at the first meeting. You cannot! I
still hear from some of you how prospects say, "I just want
to buy for the lowest price, so whad'ya gonna do for me?"
And, of course, a salesperson cannot stop and say, "Let's
talk about your overall situation first, before we discuss
any specific ideas."

No, the salesperson or business owner starts selling, like
everyone else, and blows the whole deal. People will just
listen to the pitch. And since you haven't done squat to
alleviate skepticism that you're nothing more than just
another salesperson, the prospects will also do the usual
shopping, delaying and time wasting. .

Now, on the other hand, if you prove to them you are not a
salesperson, they will have revised their mental impression
of you and put you in the believable category. This is very
important, because believability equals trust. And trust
equals money.

Rate this Article:

Current: 0 / 5 stars - 0 vote(s).

Article Tags: Internet Marketing, Internet Marketing Tips, Improve Business Image, Skepticism In A Crowd, Crowd

Article Source: http://www.articlesbase.com/business-articles/how-to-avoid-skepticism-in-a-crowd-40082.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:

Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and automation. http://www.freehomebusinesstips.com

If you wish to find a suitable home business or learn how to start your own business from your home visit Free Home Business Tips: http://www.freehomebusinesstips.com

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Add new Comment

The Importance of writing long Sales Letters
By: Abe Cherian | 29/06/2006 | Online Business
Much debate on long vs. short letters continuously arrives in my email. I've always said "The More you Tell - The More you Sell!...

How to create keyword phrases for your PPC Promotions
By: Abe Cherian | 04/07/2006 | Online Business
One of the most obvious mistakes web site owners make when they are launching their PPC campaign, is the lack of having a list of credible keyword phrases available. The most common tool ...

How to become a Consultant in your Profession
By: Abe Cherian | 05/07/2006 | Business
There are many techniques in most industries that have nothing to do with just typically selling products or services, as we're taught from: a traditional standpoint.

The most overlooked Technique to know your Prospects
By: Abe Cherian | 05/07/2006 | Business
Your hottest prospect is someone that has just bought from you. This is your best opportunity for another immediate sell....

The Art of Becoming Wealthy
By: Abe Cherian | 07/07/2006 | Entrepreneurship
The concept behind any form of wealth is creating income. Are you satisfied with your current income? Probably not...

How to make Direct Response work one step at a time
By: Abe Cherian | 07/07/2006 | Strategic Planning
One efficient method is to use of the multi-step process in direct response marketing. For example, single-step marketing could...

Know when to send in your Press Release
By: Abe Cherian | 07/07/2006 | Online Business
Press releases should target either general interest or special interest media. Your targets....

The most overlooked method to get free Publicity
By: Abe Cherian | 08/07/2006 | Online Business
In most cases, you can use the normal media channels to get the publicity you need for your product or service. And, although you....

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

What the top 3 contextual ad platforms?
By: Nolan Bayliss | 30-06-2008
What the top 3 contextual ad platforms?

What are the top 3 contextual ad networks?
By: nbayliss | 30-06-2008
What are the top 3 contextual ad networks?

Can you help me with linking my domain and ...
By: rebecca | 26-06-2008
can you help me with linking my domain and publishing to the web thanks

Online shop requirements
By: razk | 10-06-2008
what are the technical requirements of creating an online shop?

Online shop requirements
By: razk | 10-06-2008
what are the technical requirements of opening an online shop?how do i attract surfers to my online shop?

What is the easiest way to increase your page ...
By: iwebmaster | 19-05-2008
What is the easiest way to increase your page rank ?

Q&A Powered by:

Latest Business Articles

15 Ways to Improve Your Closing Ratios and Sales Presentations
By: Katrina Sawa | 26/07/2008
It is not enough to do launching effective marketing campaigns to obtain new customers and to continually market to your existing database for more referrals and repeat business. In addition, you must be able to ask for and close the sale. Otherwise, it is a waste of time and money!

In Searching for Cost Reducitons, Look at Total Cash Flow Costs Rather Than Accounting Costs
By: Donald Mitchell | 26/07/2008
If you are a privately held company, look to reduce overall cash costs when considering alternative cost reductions, rather than the impact of reported earnings.

The More Trust, the More Time to Succeed
By: Andrew Cox | 26/07/2008
Bill Oncken, in his book Managing Management Time, says that the more trust you have with your "universe " of people, the more time you have to do the things that lead to success. Trust is hard to earn. Once lost it's hard to regain. It's the most precious asset in any relationship - at any level - at any time. Read on to see how a successful Division President builds trust.

10 Tips on the Issues With Selling Professionals
By: Drew Stevens | 26/07/2008
The world of professional selling is rich with information related to selling skills, sales training and techniques to assist professionals. However, after much rhetoric and information I am finding something completely different...a problem with selling professionals.

India - the Next Economic Powerhouse
By: Paul Hata | 25/07/2008
India is one of the fastest-growing countries in Asia. In 2006, India recorded a 1.2% of world trade share overall. The stat was picked out from WTO. The growth is mainly due to the liberalization that took place in India way back in 1991. Ever since then, there's no looking back.

Customer Service Toolkit
By: Drew Stevens | 25/07/2008
All businesses make money, yet those that are customer focused are more profitable.

Top 10 Brain Training Future Trends: New Mind/body Focus, Brain Trainers, and More
By: Alvaro Fernandez | 25/07/2008
In an emerging, dynamic, high growth market, like brain training, it is difficult to make precise projections. But, we can observe a number of trends that executives, consumers, public policy makers, and the media should watch closely in the coming years, as brain fitness and training becomes mainstream, new brain trainers appear, and an ecosystem grows around it. Here you have the Top Ten trends I predict.

Commercial Loans and Working Capital Financing Special Reports
By: Steve Bush | 25/07/2008
A prudent approach to working capital management is becoming more difficult for most commercial borrowers. Commercial loans have always been more complicated than realized by most business owners. Recent financing difficulties involving commercial mortgages, SBA loans and business cash advances have added significantly to the complexity of the entire commercial...

More from Abe Cherian

How to Optimize your Online Business Collaborations
By: Abe Cherian | 08/07/2006 | Strategic Planning
As a manufacturer, importer or distributor, you are facing today's difficult business challenge in how to compete and succeed in the Internet economy.

How to get more visibility through networking
By: Abe Cherian | 08/07/2006 | Online Business
The most effective form of advertising is also the oldest: word-of-mouth. Bright ads and slick brochures don't compare....

How to get publicity using Pamphlets and Pitch Letters
By: Abe Cherian | 08/07/2006 | Marketing
You can publicize your service or product with a pamphlet or booklet. Topical subjects such as saving ....

Know when to send in your Press Release
By: Abe Cherian | 07/07/2006 | Online Business
Press releases should target either general interest or special interest media. Your targets....

The Art of Becoming Wealthy
By: Abe Cherian | 07/07/2006 | Entrepreneurship
The concept behind any form of wealth is creating income. Are you satisfied with your current income? Probably not...

Article Categories

Article Marketing

Article Notepad

Stop Duplicate Content

Term Papers

Need Help?

Sign up for our email newsletter

Receive updates, enter your email below

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.36, 16)

How to avoid skepticism in a crowd

Article Comments

Related Articles

Got a Question? Ask.

Latest Business Articles

More from Abe Cherian

Need Help?

Site Links

Webmasters

Business Info

Sign up for our email newsletter