How To Grow Your Business, Simply

Take a look at your current client base.

Go ahead, right now, either picture it in your mind or get it down on paper. What is the mix or makeup of your clients? If you don't have any clients, what does the prospect or leads list look like? Are they a mix of industries, markets, professions? Do they require the same focus for your or something different each time?

How is that workin' for you?

I'd like to share a key learning that I've been seeing over and over lately, with my clients. It's called: Simplicity. This means keeping things simple by having a simple business model that is executed, simply. It means working with clients, simply. It means communicating, simply. It means "keep it simple, sweetheart," i.e., the KISS principle.

Keeping things simple helps you to harness your energy to provide the best possible service and result for your clients. It means you're able to design, deliver and measure your results easily. It keeps you from the "bright, shiny object " syndrome and the distractions that slow you down and impact your income. So look at your current business structure and find those areas that are crying out for a more simplistic way of executing them.

Now let's go back to my initial question about your clients, prospects and leads. If you employ the "KISS" principle here, you'll find that it's so much easier to support clients, prospects and leads who have the similar needs and desires. Your messages are tighter, and more focused…and as a result, are easily seen and read. Your program, product and service is easily designed and delivered. Your energy and enthusiasm is focused and not scattered. It's a beautiful thing.

Simplicity…in your business, with your clients, with you. It's how you grow, simply.

Use the phases of growth to "Think Big…Play Bigger" to leverage this concept of "simplicity."

"Explore" phase - What is the business model you can design now, as you get started, to give you the best results, simply. Think of creating a flow chart for how you find leads, convert them to prospects and clients, and then serve them profitably.

"Build" phase - Is your business "simple"? Can you "simply" describe to your leads or prospects how to work with you? Are you going in multiple directions with your products and services and expecting your clients to connect the dots?

"Thrive" phase - How can you "choreograph" the way you serve your leads, prospects and clients? What steps are missing that ensures it is a dance of simplicity for both you and them?

Use these phases, from where you are in your business, as a guide to bring "simplicity" to your business and the connection you make with your leads, prospects and clients.