Attend chamber of commerce meetings
Going local chamber of commerce meetings will allow you to network with other business owners and influential members of the community. These meetings are also good to attend as you can get a feel for the mood of your community. This can help you decide what causes are important in the community, and what other actions you should take.
Sponsor a fundraiser
By sponsoring a local fundraiser you can help out those in need while also making a name for your business. These types of events can range from a small bake sale all the way to a community carnival, depending on your budget.
Offer discounted products to service people
Giving a sizeable discount, or even offering free services, to specific groups is another great way to get your business involved in the community. Firefighters, teachers, nurses, etc. are all groups that can benefit from these programs.
Participate in local coupon books
Schools and non-profit organizations frequently sell coupon books as a fundraiser. Being featured in these books not only can drive local customers to your store, but it also sends potential customers a good feeling about your business.
Sponsor a small sports team
This may begin to get a little too expensive for some small business owners, but if you want your store to get recognized in the community sponsoring a local sports team is a great way to do it! Additionally, you can claim the expenses as charitable contributions and receive tax benefits.
Run for a local office
If you decide to run for a local office it will be a huge commitment, but it will give you the ability to really make a difference in your community. There are dozens of local offices you can run for, but make sure to choose a part-time one that will not take too much time away from your regular position.
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