How to Increase your Telecom-related Sales Volume

If you are in the booming field of telecom and related services and hardware, you need to know that the market is changing. Change can be a good thing, but don't let the change catch you blind-sided. Rather, be aware of how things are changing and what you need to do in order to embrace that change to the benefit of your company's bottom line.

Every business wants to grow their business. A business in a particular area would love to be able to dominate their niche market or sub-market for their particular product or service. But the traditional ways of making that happen are changing and you should be aware of what that change is and how you can embrace it to your advantage.

There are still companies that employ the age old technique of pounding the pavement. While that may yield some success with more traditional products, the world of telecom and the acceptance of the Internet as a superb marketing medium has been replacing the burning of shoe leather to a great extent. It becomes obvious to the astute business owner that he wants to invest his marketing dollars where he is going to get his greatest ROI (Return On Investment) which is a Business 101 principle.

Even embracing the Internet, how has that been done to date? There are three methods with varying degrees of success and each with their set of challenges, which we will look at briefly here.

Buying Leads

There are various companies online who employ various techniques for capturing what an online customer is looking for and will sell you those leads. For a high-demand product, especially telecom related, those leads can go for as much as $20 each or even more, and at that point you have no guarantee that the lead was not a 12 year old kid or a bored Internet surfer, you have still paid good money for the lead.

Your Own Web Page

You of course almost certainly have a web page for your business, outlining the products and services you can provide. But spending the time and effort on those pages to get them a top ranking within Google and the search engines is an extremely difficult task, and chances are high that you do not have sufficient IT resources to accomplish this, or if you do accomplish, to provide the ongoing maintenance required to keep your high positioning.

Pay Per Click

This provides you with high search engine positioning, perhaps even the #1 spot for the terms you have chosen, but at a very high cost. What happens here is that you get a high ranking in the search engines but you are charged every time someone clicks your link. It does not matter if the clicker is a 12 year old kid or perhaps even your competitor trying to drain your marketing budget, a click is a click and you are charged for it. Recent studies indicate that the number of "actionable" sales resulting from these clicks is less than 2%. So how much is it really costing you per click that generates revenue for your company?

Now the change that I referred to earlier. In an ideal world, you would have a site that gets very high search engine ranking and positioning but not because the page PAID to be there, it is done with search engine optimization. The pages are ranked very highly (usually within the top 4 non-sponsored listings for most telecom terms). And the code behind the page does as much as it can to weed out the bogus leads so that what you are left with is a laser-targeted lead specifically looking for the products and services that your company can provide.

Best of all, there is no cost to you unless a lead results in a sale. How much positive impact would that have on your marketing budget?

That ideal world is here now. Embrace the change that is here in terms of how leads are obtained and the change in not paying for a lead unless it results in a sale of your telecom related products and services, and discover how this can make a tremendously positive impact on your marketing budget and your bottom line. Visit VAR Sales Partners to get all the details.