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Starting a web-based business is no longer as inexpensive as it used to be, as the web has become crowded with competitors providing content, e-commerce, and other services. It takes investment in marketing and skilled website development to overcome the built-in advantages of existing competitors. However, certain aspects of starting a web-only business should be less expensive than starting a bricks-and-mortar business with a physical location, so be sure to take advantage of the cost-savings you can.
Facilities
If you are thinking of building out an office for your web-based business stop and ask yourself “why?” If the business depends on courting strategic partners or suppliers and you see no way to impress them without bringing them back to an official-looking office space, then that is a valid reason.
However, if client meetings aren’t needed, your primary need for an office location is just to provide desks for your workers and a table around which your staff can meet. Do you even need this? Many small and internet-based companies use meeting and office space on demand from “virtual office” providers. Think hard about how virtual a company you can create, because avoiding rent, utilities, renovations, and all of the additional costs that come with having a dedicated facility can amount to a significant difference in how much initial funding you have to raise and to your long-term profitability.
Zero-Inventory Models
It has been written that Wal-Mart, the world’s largest retailer, doesn’t want to hold inventory at all. They would prefer to hold all of their products in their stores on consignment until they are sold, reducing their costs associated with dealing with products that do not sell, for example, to zero. Many web-based businesses, like Ebay, seek the same model, never coming into ownership of the items they sell, but instead acting as a value-added broker between buyers and suppliers.
If you designed your business to purchase products, house them in a dedicated warehouse (or even in your basement), and then sell them when they are ordered, you are likely losing money at each step of this process. It is easy to find fulfillment houses and distributors who will manage these processes at a lower cost than you can, passing on some of the savings to you. If a zero-inventory model is good enough for Wal-Mart, it should be good enough for your startup.
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