How to Save Money on Business Card Printing

Nothing says success like having a professional business image – even if you are operating your business out of your home garage. The best way to project a professional image is to create a business identity kit centered on a professional business card. But just how can you do this for less?

Deciding What You Need

Depending on the type of business that you have, you may need certain business stationery for corresponding with your clients. Of course, business cards are a must for any company, as they are not only a way of handing out contact information, but also a form of advertising. However, consider if you need to purchase letterheads, pre-printed invoices, envelopes, and brochures. If you can purchase all of these items from one printer, then you typically are offered discounted rates that can reduce the costs of your business cards.

What Type of Logo Will You Incorporate?

For all business stationery, a logo is a great way to tie your branding strategy together. If you are artistic, you can save money on your business card design by drawing up your own logo. Or you can choose to go with one of the stock images that a business card company provides; however, keep in mind that these are not original and will not be useful for branding. For a small fee, some online logo design companies will create a custom logo for you.

Where to Print Business Cards Affordably

Business cards are a must for any business. There are several additional ways that you can save money when printing them.

• Print your own. While this is an inexpensive way to go, you might want to think twice about printing your own business cards. Business card stock in office supply stores is perforated on at least two edges, which creates a fuzzy appearance that is a give-away that you are printing them yourself. Unless you are 15 years old and mowing lawns, this can be a sign that your business is either not doing well or that you are too cheap to invest in good cards – neither of which is something you want to be conveying to the customer.
• The internet. Thanks to the internet, getting a high-quality, professional business card is easier and more affordable. In some cases, the company will even design the logo for you and give you a discount if you order other office supplies, such as letterheads and envelopes. However, avoid sites that offer "free" business cards. These will usually have advertising for the printing company on the back, reducing your professional image. It is better to spend the few extra dollars to have that printing removed.

More Money-Saving Business Card Tips

To make sure that you don’t spend an arm and a leg shopping for business cards, here are a few tips that your bottom line will appreciate:

• Set a budget. It is easy to get carried away when buying business cards. Thus, you should set a limit on how much you want to spend. Also, have an idea of how many business cards you will need. It is more cost effective to reorder if you need more than to throw away old ones because the information is no longer valid.
• Go for the best quality printer that you can afford. While choosing a high quality printer may be pricier initially, the nicer card will pay for itself when used as advertising and a professional way to communicate with clients.
• Shop around. Depending on your needs, you may find it more cost effective to print online than locally, or vice versa. Comparison shop different printers for quality and price.
• Don’t overbuy. A deal is only good if it is on something that you need. If you don’t need letterheads, then a package that includes business cards, letterheads, and envelopes is not worth the investment. Avoid the temptation to buy things you don’t need, and you will certainly save on your bottom line.

Your business card makes a direct statement about your company. However, you can still save money on your business cards, while ensuring that they look professional and attractive.