 |
How to Start your Own Baby Food Business Part#3: Naming, Taglines, & Logo Creation
Author: Mischelle Weedman Davis  | Posted: 23-11-2007 | Comments: 0 | Views: 12 | Rating: (65)  (?) 
Naming
You have probably already thought up a clever name for your baby food business. It is one of the most gratifying parts of the startup phase. You probably woke up in the middle of the night with some fabulous name or had some sort of naming epiphany while taking a shower.
But if you haven't come up with a name yet let me help you come up with a strategy for creating the right name for your business.
Branding Yourself.
A quick and easy way to name your company is to give it your own name. Like: "Mischelle's Baby Food Catering" or "Mischelle's Baby Food Service". It is quick, it is easy, and if you add your last name it is unlikely that someone else has already trade marked the name. "Chef Mischelle Davis' Baby Food Bistro".
The Thesaurus Strategy.
A good thesaurus is your best friend when trying to find the right name. If you don't have one on your bookshelf you can go to an online thesaurus.
Spend time looking up synonyms for words that relate to what you do. Mix and match the words coming up with lots of combinations that seem to fit your personality and the mission of your baby food business. During my 15 year career in high tech I helped name several companies and lots of products. Whether we came up with a name or selves or hired a fancy, high-priced branding or advertising company to help us we ALWAYS broke out the thesaurus.
You'll need several potential names as some enterprising mompreneur may have already trade marked one of the names. Try playing around with synonyms to words like: baby, food, plate, cup, fresh, new, dinner, meal, nutritious, good, healthy, little, sweet, farm, chef, bliss, tummy, spring, birth, mother, etc.
The Contest Method.
If you are not the creative type and are more concerned about the operational pieces of getting a baby food company up and running, you can always turn the naming of your company into a marketing event.
You may already be a member of an online parenting group. Most cities have a Google or Yahoo! news group dedicated to local parenting issues. In big cities like Seattle every neighborhood has one. Tell the parents in your online community that you are going to be launching a baby food service and offer FREE baby food to the person who comes up with your company name.
This is a great way to create some buzz for your company and get your potential customers involved. During the later chapters of this book you will learn just how important customer involvement is.
Taglines
It's difficult starting a new business and creating an effective business name and brand. Businesses often have names that don't particularly resemble their products and services - a tagline can help clarify.
Taglines are typically descriptive phrases that accompany a business name. E.g. Sprouts ' "Catering to baby's nutritional needs". Taglines help explain what your business does or create a feeling associated with it. They should be simple and memorable.
There are generally two types of taglines. Descriptive: they explain what your business does. Emotional: They create a tone or feeling about your business.
When creating a tagline follow these simple rules.
- Keep It Simple - short and simple, easy to remember
- Affirmative - people like positive statements - negatives are a turn-off
- Appealing - the tagline should spark interest
- Enduring - your tagline might around for years, so don't add text that could date it
Baby food catering, delivery, etc. is a new idea. Help potential customers quickly identify what you do by choosing a good tagline.
Logo Creation
Since any business that is associated with babies is inherently emotional and cute you can feel free to break all of the corporate rules about logo creation. Have fun! Get creative. In the case of a baby food business it can actually be positive. But remember when choosing a name, creating a tagline, and developing a logo this is a FOOD BUSINESS. Food that people need to feel good about giving their babies. You need to establish that you are trustworthyeven before they try the food. So don't go crazy.
I have worked for some software companies that would easily spend $250,000 creating a logo. Most of us don't have that kind of money to spend when starting a new business. But luckily there are great new ways to get "killer creative" at affordable prices.
If you don't have a friend who is a graphic designer consider looking for one of the online logo creation services. Some do surprisingly good work.
During the creation of Sprouts we used DesignOutpost You post your logo requirements and desired price and artists compete to win your business. You can see some of the logo designs that we did not choose in the appendix.
Rate this Article:
Current: 0 / 5 stars - 0 vote(s).
Article Source: http://www.articlesbase.com/business-articles/how-to-start-your-own-baby-food-business-part3-naming-taglines-logo-creation-266298.html
About the Author:Mischelle (Schelly) Weedman-Davis left her 15-year high-tech career to become a stay-at-home mom but later became the founder of Sprouts Baby Food, Inc. She now uses her talents to support her husband's Seattle law firm, the Davis Law Group so she can spend more time with her family. http://www.InjuryTrialLawyer.com. But she remains committed to infant nutrition and helping others that want to start their own baby food business.
|
Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free! |
|
Related Articles
How to Start your Own Baby Food Business Part #1: Introduction
By: Mischelle Weedman Davis | 23/11/2007 | Business
When I decided to turn my baby food delivery business idea into a reality I imagined that someday I would open outlets all over the country. Or perhaps I would franchise the business. I thought that one day I would be the CEO of a baby food empire.
How to Start your Own Baby Food Business Part #6: Manufacturing Vs. Catering
By: Mischelle Weedman Davis | 26/11/2007 | Business
Food from your baby food catering business will be differentiated from commercial, factory produced baby food a number of different ways.
How to Start your Own Baby Food Business Part #5: Fresh, Organic, and Local
By: Mischelle Weedman Davis | 26/11/2007 | Business
Of course, you don't have to make fresh, organic, and local underlining values of your baby food business. You may loose potential customers if your food doesn't have at least one of these attributes.
How to Start your Own Baby Food Business Part #7: Marketing & Promotion
By: Mischelle Weedman Davis | 27/11/2007 | Business
Marketing is critical to the success of your baby food business. Here are some of the highpoints of the various marketing programs that we used during the initial launch of Sprouts Baby Food Inc. back in early 2006.
How to Start your Own Baby Food Business Part #4: Understanding your Market
By: Mischelle Weedman Davis | 28/11/2007 | Business
Understanding your market is critical. As early as possible, before you launch your business, I encourage you to survey moms in your area to learn about their values, buying habits, and infant feeding rituals.
Oh Baby: the Baby Food Revolution
By: Mischelle Weedman Davis | 11/11/2007 | Home and Family
The baby food market has been growing consistently, however it has been experiencing phenomenal growth since 2003.
Easy Homemade Baby Food
By: Virginia Ginsburg | 04/07/2008 | Home and Family
Making your own baby food is easy, and there are really good reasons why you should do it.
Starting Baby on Solids
By: Danielle Burgi | 22/12/2006 | Health
Do you have questions about feeding your baby solid foods? We've got the best tips and advice on how to start!
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Bus driver hits disabled child on the head and denies it. What can i do
By: Janetm | 16-07-2008
I have a 14 year old daughter who is mentally delay. She knows how to communicate and espress herself. She recently got dropped off by the bus driver and my daughter as soon as she walked in the house started crying saying that the lady of the bus hit her on the head. I called her teacher and mentioned the incident. The teacher got in contact with the manager of the bus company and told him what happened. The owner asked the bus driver which eventually denied doing such thing. The owner of the bus just said there was nothing he can do that the case is loss. What can i do aside of justdoing a compliant to the owner if he is only going by what the bus driver said and not even doing any acting of investigation. My daughter knows how to talk and can be understood. She hit my daughter on the second day of knowing her. She must be hitting other kids and some of them cannot really communicate. I need to put a stop on this. Please help. Thanks
Go or No go ?
By: Mrshiswife | 16-07-2008
my husband of 22 yrs is a family man-> his family. He drinks too much and his family enables him. He's a functional alcoholic . We have a beautiful home , live comfortabley . That's as far as it goes. He won't go to marraige counciling, he rarely makes love,and comes home at all hours drunk. he sees nothing wrong with it.I'm tired of being lonely and feeling unloved. He says i'm making a big thing out of nothing. What is there left to do ?
Age limit for child support
By: Karen Cook | 15-07-2008
Does child support end when my child turns 18? We live in California. My child still lives at home to attend Junior College.
How do i know my guy is really into me? he says he ...
By: spiritjourney | 15-07-2008
how do i know my guy is really into me? he says he loves me but is vague about what he expects in a relationship although we have been together a year
There is a baby Store in Jeffersonville IN at Exit ...
By: Heather | 15-07-2008
There is a baby Store in Jeffersonville IN at Exit O what is the name of it?
Autisim
By: sam | 15-07-2008
How and when do I tell my son he has autism? He will be in the 3rd grad in public school. He makes friends and has above average grades. He has not been told that he is austistic, but he is at the age where some of his classmates will learn he has autistic and will say to him "you have autism".
Q&A Powered by: 
Latest Business Articles
The Basics of Creating a Filing System That You Can Benefit From Starting Today
By: Tracey Lawton | 19/07/2008
In my brand-new article, I'm going to share with you 7 easy steps for getting your filing system in place. The summertime is generally a quieter time with a more slower pace of business, so use this time to get one of your core office systems in place.
The 9 Things You Will Want to Include in Your Email Newsletters
By: Katrina Sawa | 19/07/2008
You probably get numerous newsletters across your desk each month. How many of those do you really read? I am sure that you scan certain newsletters for valuable information, while you just toss others. Then, of course, there those like mine (chuckle), which you read every last word of.
How to Establish yourself as an Expert
By: Katrina Sawa | 18/07/2008
Establishing yourself as an Expert in your field is a great way to get added exposure, publicity and credibility for you and your business which will ultimately bring you more sales and more money!!
Women Owning the Workplace: Tips to Guide Female Entrepreneurs
By: Melissa Mashtonio | 18/07/2008
Women are taking the business world by storm, and it doesn't look like they're backing down. According the Womenentrepreneur.com, women-owned firms are the fastest growing in the country. Women are looking beyond the traditional roles and moving ahead to a new role: entrepreneur. This does not necessarily mean women are...
Getting Ahead in the Construction Industry
By: Duncan Freer | 18/07/2008
With new regeneration and Government housing targets, the construction industry is facing the toughest challenges yet. With new projects in commercial and residential developments, growing pressures for sustainable and low impact development and the need for low cost housing, better and faster results are being expected from everyone involved in...
Getting Ahead In The Rail Industry
By: Duncan Freer | 18/07/2008
The rail industry is a greener alternative for travel than any other method at the moment, and as a result is beginning to see an increase in investment and public interest. With the Government and business regulators placing such a huge emphasis on offsetting personal and private carbon emissions it...
Getting Ahead in the Utilities Industry
By: Duncan Freer | 18/07/2008
The Utilities industry is currently facing rapid change and is having to adapt to the many new demands made on it by existing and potential customers. Once dominated by state-run monopolies, the utilities sector of the twenty first century is shifting to respond to emerging competitors who are increasingly savvy...
Recessions Require Leadership From the Core!
By: Axel Meierhoefer | 18/07/2008
When things are going tough, leaders need to step up and deliver more than every. LEading fomr the core is what we need to succeed
More from Mischelle Weedman Davis
Caring for your Prom Dress
By: Mischelle Weedman Davis | 11/01/2008 | Home and Family
You want to keep your prom dress or ball gown in good condition especially if you want to resell it later for the best price.
Train Travel: a Family Vacation Adventure
By: Mischelle Weedman Davis | 05/01/2008 | Travel
This past Christmas my husband and I took our kids on a ski vacation. But rather than drive through the snow and ice to someplace close or brave the airport to go someplace farther away, we chose to take book an overnight train trip on Amtrak's Empire Builder from Seattle, WA to Whitefish, MT. The skiing was great but I think that the train trip to and from Whitefish was the best part for the kids.
The Perfect Family Ski Vacation
By: Mischelle Weedman Davis | 04/01/2008 | Travel
In December 2007 our family enjoyed an amazing holiday ski vacation. The trip included an overnight Amtrak train ride from Seattle to Whitefish, MT (just over 13 hours) and five days of skiing at the Whitefish Mountain Resort (formerly known as Big Mountain Resort---not to be confused with Big Sky Resort).
2008 Holiday Season: the Beginning of the End of Wrapping Paper & Holiday Cards
By: Mischelle Weedman Davis | 24/12/2007 | Home and Family
For years our family has been diligent about recycling. But in 2008 we are kicking it up notch. We are eliminating gift wrap and holidays. Yes, I have wrapped my last Christmas gift and sent my last card. Even though we always put used gift wrap and holiday cards in the recycle bin and carefully save bows for future use, it just doesn't seem like enough.
Ten Habits of Highly Famous Thin People
By: Mischelle Weedman Davis | 13/12/2007 | Health
The term "celebrity diet" is used to describe a diet that is supposedly used by or is highly recommended by Hollywood stars, singers, or other celebrities.
How to Start your Own Baby Food Business Part #4: Understanding your Market
By: Mischelle Weedman Davis | 28/11/2007 | Business
Understanding your market is critical. As early as possible, before you launch your business, I encourage you to survey moms in your area to learn about their values, buying habits, and infant feeding rituals.
How to Start your Own Baby Food Business Part #7: Marketing & Promotion
By: Mischelle Weedman Davis | 27/11/2007 | Business
Marketing is critical to the success of your baby food business. Here are some of the highpoints of the various marketing programs that we used during the initial launch of Sprouts Baby Food Inc. back in early 2006.
How to Start your Own Baby Food Business Part #5: Fresh, Organic, and Local
By: Mischelle Weedman Davis | 26/11/2007 | Business
Of course, you don't have to make fresh, organic, and local underlining values of your baby food business. You may loose potential customers if your food doesn't have at least one of these attributes.
|
|
Business 
