How to Use Mobile Marketing In Your Company
There are three incompatible os's on mobile smartphones. Blackberry handles e-mail and corporate applications well. Apple's iPhone, which broke the mold using its applications market and it has led the going back few years. Recently, Google's Android has become leading those.
So why should marketers react?
Mobile browsers is still only 1% of web traffic, however, you only have to look at the demographics of mobile users. They are educated, tech savvy with disposable income. Most mobile web browsing is performed while commuting. This segment may be the fastest growing market segment at the moment, with mobile devices, doubling every few months.
Who's already using mobile marketing well?
Most organisations that this well began a type of mobile marketing program using the holy trinity of selling, timely, personalized, actionable messages. Currently the best practice is completed be news (think Ny Times app) and media (movie and SMS ties ins etc) organisations, because they possess the business model that supports it. However, there are other groups that do this well too. In Sydney, the Oxford clothing store using mobile marketing in the form of SMSs to advertise its clothing sales to people which have subscribed.
Mobile Marketing App?
Just about all smartphones are now using GPS to give users their current location. Reebok released a free app that allowed sports people to track their location, consequently giving more info for their coaches. This creates involvement and interaction directly with the brand. The possibilities for mobile marketing applications are almost endless. When you combine GPS with WIFI, you can have location based marketing right down to the place, direction and speed of travel.
SMS marketing?
McDonald's, "send an SMS to Santa and receive your gift within seconds". This resulted in a wonderful 25% response rate - more than 1.5 million participations in five weeks. They promoted using unique codes on cups for consumers to transmit a text message - in the actual restaurant. Each code would be a winner - for the first time with physical prices.
Mobile marketing may be the next great pathway to customer acquisition and retention. Business promote their products utilizing a massive amount SMS marketing initiatives, including SMS coupon delivery, customer notification of specials and sales, event based SMS advertising they are driving event participation and much more.
Avoiding Basic Mobile Marketing Mistakes
Mobile Marketing is cool. But it is still new and there are some simple rookie mistakes you want to avoid.
These are:
1. Approaching a Mobile Advertising campaign Like an E-mail marketing Campaign.
Unlike an email recipients sitting at their computers, mobile users don't want to download your whole twenty seven-page Shocking Report. Instead, they are searching for quick information. Remember, much of their Mobile" time is spent... Mobile. They are driving... right? Keep the message simple, as if you were designing a PPC ad. It is not that difficult and you will laser focus the interest of the mobile audience far better.
2. Not "Targeting" An Audience
Mobile marketing with text messages only works when you send the message right people. Some business people and marketers make the mistake of treating text messaging just like a mass marketing media instead of the targeting tool it was meant to be.
Mobile marketing campaigns are best utilized on your existing customer base. These folks happen to be familiar with you and also must have already opted-in to your SMS list. Your messages will be welcome and given attention.
3. Hard Selling inside a Text Message
Dude... seriously. Mobile is a great method to connect to consumers, but your really have only about 150 characters or so that you're dealing with... right. So consider it, if all your communication by having an audience is centered on the hard-sell, chances are you will annoy the heck from people who will turn a deaf ear to other things you have to say later on. If the recipients are a part of a properly signed up list, they'll simply opt out. Why bother?
Remember, improving customer retention can help you build more profitability inside your business, so make sure to focus on building relationships with your customers. Should you choose that, the sales follows.
4. Using Mobile Marketing Alone
While mobile marketing campaigns work when utilized on their own, they pack even more power when they're included in a general online marketing strategy. If you are using online marketing, email marketing, as well as TV ads and newspaper ads, mobile marketing could be a perfect fit to integrate into those methods.
For example, you are able to send texts with links to specific mobile landing pages that have a coupon awaiting your customer. Not just that, but you can even add your business's QR (Quick Response Code) for your other promotional initiatives. Consumers can scan your QR code using their cell phones and become taken right to your website, receive an immediate coupon, as well as take a virtual tour of the business via a simple YouTube video!
5. Using One-Way SMS Marketing
Mobile marketing is a great method to communicate backwards and forwards with consumers, but many businesses utilize it as a boring one-way communication channel. What a huge mistake! Mobile marketing is definitely an easy way to connect with consumers rather than "sell" to them.
Your list will understand why more and seem like you're creating a relationship together. Once you produce a good rapport together with your list they will purchase from you.
For instance, you can interact with them by asking these phones email within an idea for something related to your business. Simply send them a text asking for their help and provide them an email link, or perhaps a link to a survey within the text message. They will feel more engaged and you will be more receptive to all of the marketing and purchasers efforts should you change things up a little and allow them to engage you in a conversation.
Questions and Answers
Mobile Mass Money is one of the newer marketing products of 2011 where it focuses on the mobile side of things. It brings out the quality products that are currently being advertised in this emerging channel and sets up special system in order to make sure that these products are advertised properly. It also plans on leveraging on the lack of competition in order to give early adopters the benefits of earning faster than other hopeful money making startups.
Marketing is all about reaching your customers and informing them about your product or service, and mobile marketing provides a great new hope here. There are three distinct advantages here. It's the quickest. It's the cheapest. It is the best. Known also as mobile SMS marketing or mobile media marketing, this just means sending SMS or MMS messages to receivers on the cell phones.
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