How to use someone else's blog to find your next client
In the online world, there are numerous ways to find clients for the products or services you're offering. Putting up a professional website, blogging, being active in different social media platforms such as Facebook, Twitter and LinkedIn, doing a Google Search, networking… these are only some of the methods one can find clients online. But did you know that you can actually use someone else's blog to find your next client?
Yes, guest posting or even just commenting on someone else's blog can help you reach new clients who may be interested in obtaining your products or services. And you don't even have to be a blogger to be able to do this.
Relevant personal brand
The key here is to get the attention of the clients you want. This means that the blogs you choose to comment on or guest post in should be relevant to your personal brand. If you're an internet marketer, for example, it wouldn't really help your campaign to find clients if you're going to guest post in a graphic designer's blog. Obviously, the ones who visit that blog are interested in graphic design, not in internet marketing services.
In addition to being relevant, some other things you should look for in a blog is one that accepts guest posts and one that has a good number of active audience. After all, if it's a blog that doesn't really get a lot of visitors and people who are actively commenting, then your guest post or comment will not really get the attention you want.
Now that we've looked at what we need to look for in the blog we participate in, let's see what we need to do to become noticed and be found by clients.
Being found
First, your guest post or comment should be related to the blog as well as your niche topic. After all, the owner of the blog wouldn't accept your post if it doesn't meet the guidelines he set up. Also, comments such as "Great post!" or "Nice entry!" aren't going to be noticed by potential clients. To get attention, you really have to think about your comment, contribute to the discussion and show off your personality. You can even make suggestions that are relevant to the post, which can really make other people notice your comment among all the others.
Also, if your guest post gets accepted, make sure to respond to all those who comment on it. You should also help spread the word about your guest post by posting it in the social media platforms you're active on, such as Twitter and Facebook.
The more people who will view and read your guest posts and comments, the more potential clients you will be able to reach.
One last thing to remember is that it's not enough to simply guest post or comment on a popular blog and then hope for the best. You should take this opportunity to network with your peers and form better connections with people involved in the same career.The more connections you have, the more likely the chance that you will be able to find your next client.
Questions and Answers
Social media is a great way to gain and connect with your target market. This is also a way to communicate with them and build strong relationships that will help your brand reach your goals. It's essential to plan before starting an online campaign. Ask yourself - How can we start our online presence in bridging the gap between our customers and our personal brand (often what drives the brand for small business owners)?
Truly, the best way to reduce the risks of social media usage for your personal brand is to make sure that you monitor your social media content regularly, adopt a social media policy, and educate those who work for you on what is appropriate when using these sites. The clearer that everything is laid out, the better for your brand. Also, make sure that you know what to do if any problems arise that involves social media usage.
Personal branding is a must for any professional out there. It's the way to make sure potential clients, employers and business partners find out about you and what you have to offer. And though how you present yourself in the real world is essential, your online presence has become equally important.
Guest blogging is a beneficial marketing strategy. Even though you are doing it for free, you are building something more important that will come of value to your business in the long run. Like anything else in the business industry, it takes time and proper planning to execute such strategies. If you target the right blogs, you have a higher chance of spreading the word about your brand. Invest your time in writing high quality content to help build credibility.
In today's highly saturated world where "experts" seem to crop out every single day and multiply overnight, it has become extremely important for you to step up to the plate and create a stronger personal brand. And one of the best ways to put yourself out there and make yourself known as THE expert in your field is to build a community around your personal brand.
Google+ is the newest and latest offering by Google in social networking. And though previously, Google's attempts at social networking have pretty much been flops, it seems that finally, Google has created a site that most of its earliest users are raving about. Just three weeks after its launch, Google+ already has 20 million users under its belt. And they haven't officially opened the doors to everyone yet, since you can't make an account there without an invitation.
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The key reason why some firms thrive while some implode during an financial recession is still a puzzle to many people business-owning business owners. Some wrongly assume that all businesses should suffer via recessionary cycles. But the truth is that some companies are usually essentially recession-proof, and it is not necessarily because they are much larger, better known, or a lot more generously capitalized.
Companies like Arch Coal (ACI) and Massey Energy (MEE) watched his or her stock climbed.
It is essential to a personal brand's success to be active in the social media world. Social media has transformed the way people communicate with each other. People are now spending more and more of their time in different social networking sites, interacting and engaging with other users and brands.
The toughest part of any relationship is the people. Isn't that the truth! Help yourself by connecting the dots on how you express your personal brand and how that translates to you business brand. Share that with new team members and help them connect the dots from their personal brand to your business brand. The ideal situation is when a person can express your business brand in their own style and voice – nothing is more genuine and powerful!
Through your content, you build your reputation and gain readers' trust in your brand. Give your readers something valuable and they will value your brand in return.
As a blogger, it's essential that we disclose our affiliations and endorsements. It's vital to build trust and so that you know our reviews and recommendations and not just "purchased favors". From time to time I may work with a brand or product and either be compensated or gifted. I may also have an affiliate tie with a company or product. I do not SELL my recommendations. If I like a product, I might review it. If I like it a lot, I will affiliate with it if they have an affiliate program.
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