http://stevedooleyinc.com/copywriting-secrets-unveiled-5-simple-steps-to-get-killer-conversion-rates/

Posted: Oct 26, 2010 |
http://stevedooleyinc.com/copywriting-secrets-unveiled-5-simple-steps-to-get-killer-conversion-rates/

Steve Dooley 520-400-9105

Copywriting Secrets Unveiled - 5 Simple Steps To Get Killer Conversion Rates

Why should you find out the copywriting secrets that the finest salesmen and business owners exercise?

Easy. More income. Composing great sales pages boosts the number of sales you get. No matter what industry you are in you must be able to produce good copy to have any kind of success. It doesn't matter if it's online, offline, or over the phone. Copywriting is just sales talk in written form.

You've gotta know how the brain works. People initially make buying decisions based on emotion and later justify those decisions with logic. Why is this crucial? Of all the copywriting secrets out there this is most important. We have to trigger these emotions so they will buy. If youglean nothing else from this writing then understand this principle. Everything you create in copywriting should have this incoporated in it.

How do we unveil these copywriting secrets then?

Hopefully, you have already asked yourself "does my product or service offer something of value that my prospect wants or needs? Does it provide them a solution to a problem?" If your product doesn't provide an answer to the prospect's problem then you may want to find another opportunity.

Once you have something that meets your prospects' needs then you can use these guidelines to put out some fantastic copy that will convert like crazy. . . .

1. Establish the problem. Relive some trials you have been through that your prospect might have shared. Create a vivid image of this pain. Paint a picture that many prospects face. For example, If you are promoting a weight loss supplement you might talk about the fun times fat people miss due to their obestiy or the family moments they'll miss from premature death, etc..

2. Provide the Solution. Cover how the product will help them solve their problem not how much sugar it contains. People want to know how it will help them solve their problem not how many calories or vitamin C is in the product.

3. Talk about Your Credentials. Tell them why they should buy from you or your team of people. If you're not an expert yet, cite a third party who has credibility with the prospect. Third party validation is huge.

4. Always offer a 100% money-back guarantee. This shows them they have nothing to lose buy purchasing. It also speaks volumes for YOUR BELIEF in the product.

5. Call to Action. With as many copywriting secrets as are out there this is the very best. A lot are either unaware of this, or are just plain chicken to implement it. Never be afraid to ask for the sale! Come on people! You're not even speaking with someone live in most situations. In order to achieve a sale you must ask for it! Have a call to action at the end of your copy telling them what exactly you want them to do next.

I work in network marketing. On my blog and my squeeze pages I always have a call to action for people to opt-into my free valuable trainings that I offer. I get a constant flow of leads daily coming to my business just by asking!

http://stevedooleyinc.com/copywriting-secrets-unveiled-5-simple-steps-to-get-killer-conversion-rates/

Steve Dooley 520-400-9105







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