I'll Put Images In Your Head, Like It Or Not

Powerful copywriting enters people into a certain zone.
Their minds go into an auto-pilot 'mental picture' mode.. As you read, your mind starts putting together pictures, to imagine your product or service. So when you read the words:
"A horse riding ranch set on a breathtaking area somewhere in Montana."
Your mind automatically starts drawing pictures to itself of how that place might look. It just did that a few seconds ago.
Let me take it one step further.
I can TELL your mind what to imagine and it will do so.
"Towering trees overlooking clear, glass-like lakes, studded with majestic snowy mountains as a backdrop -
a perfect example of natural tranquility"
Your mind has just put together that image.

I can go one step further and add
"The trees are imposing pines, their needles lightly wafting in a gentle breeze, from a distance the mountains resemble a chocolate dipped ice-cream cone that has cracked on its sides, allowing the glacier like snow to seep through"
Your mind has just done it again - on command. It's how the brain works.
Now is writing 'buy from me now' the lesson of this exercise?
No, but you can use the power of this technique to get your readers to 'picture' exactly how your product/service will benefit them.
By using precise, descriptive words, you can take your customer's thoughts to another level. And you can murder your competition while you're doing it.
Obviously the industry you are in will dictate how much you can do this. But if you use this correctly, you have a higher chance of converting prospects to customers.