By Carolyn Akel, CEO of Akel Ventures, a business development and sales solution for emerging consumer products companies. 5 strategies to help increase Sales during the upcoming Holiday season and potential recession.
http://www.akelventures.com
Manufacturers of great products are struggling right now due to the potential threat of a recession, a slow down in sales this year and uncertain political and economic times.
The holiday season is the most important time of year for the retail industry. Some 50%+ of revenue is earned during the last 3 months of the year. Many retailers and manufactures had a tough 3rd quarter and need to recover from the strain. It is critical to have a strong 4th quarter to close out the year. To do so, manufactures must engage with their current customers, seek out new ones in effective and efficient ways and incorporate new strategies to do so.
There are several successful, inexpensive marketing and sales tactics worth investigating. These strategies are ideal for manufactures in the retail and e-tail business. Here are 5 doable strategies to increase sales:
1) Grass roots marketing. Pay attention to the bloggers out there who write to your target audience. Mommy Communities, beauty blogs or other product specific Blogs are great resources to get free exposure for your products.
2) Increase online advertising dollars. Margins are higher for manufacturers who e-tail. GoogleAdwords is an easy, do-it-yourself tool to help you with online advertising. Well written pay per click advertising campaigns can rapidly increase your ROI.
3) E-Newsletters. Your happy customers are your best source of advertising. Strive to build a community with your customers. Write to them, send an e-blast, and keep them connected to your business, products and future.
4) Re-purpose or market your product as a gift or a utility item. Both are always in need. Mom's and women are still buying products, especially for the holidays, but they are evaluating the value of the product prior to spending money. Consumers buy gifts and utility items year round.
5) Give back to your loyal customers. Everyone is struggling now. Do what you can to give back. Create POS materials for your retailers, try to get press in markets which will help your retailers, or give small discounts to your customers. We all appreciate the notion that we "are in this together."
These are year round strategies to help increase sales not just marketing approaches for the 4th quarter. Implementing basic, predictable and inexpensive marketing tactics will help you have a successful holiday season and will prepare you for the upcoming challenges in the year ahead.
- Related Videos
- Related Articles
- Ask / Related Q&A
- The Secret to Sales Marketing Success
- Simple Garage Sale Marketing Trick
- Sales Marketing: What You Need To Know
- Direct Sales Marketing Training: How to Sky Rocket Direct Sales Profits by 50% With Two Simple Words
- New York City Sales & Marketing Executive Jobs. Are you looking for a sales and marketing job in NYC?
- How to Do Effective Direct Sales Marketing
- Increase Your Short Sale Marketing Efforts
- Increase Your Short Sale Marketing Efforts
Your Financial Freedom Is Only a Call Away
By: arun | 30/12/2009All of us desire to attain financial freedom because it is the greatest source of happiness that you can ever come by. But, there is more you would need to know about including the fact that with a simple phone call you would be able to discover the right path to this success.
The Right Knowledge for Wealth Creation Success
By: arun | 30/12/2009There are some aspects of wealth creation course that you need to take a closer look at. They are the key that you would need to be able to get the kind of wealth and success in life as you have always dreamt. You would use these to guide you to be able to find the right program that would not work against you but would give you the kind of ideas that would help you succeed.
End Your Get Rich Quick Scam Anxiety
By: arun | 30/12/2009As an internet user, you may have come across several advertisements of e-books and programs that would help one get rich quick. However, the truth of the matter is that most of those programs are scam and would only rob you off your hard earned money. It is not possible to get rich overnight.
Korean Translator: Benefits of Localization in the Global Scenario
By: Adolphpaul | 30/12/2009A Korean translator is essential for any business that needs to communicate effectively with people who only understand Korean. Almost 78 million people speak this language across North Korea, South Korea and parts of China. To enter into the native market, products and services need to be localized. Language translation is one of the most effective ways of localization to generate favorable sales.
Salehoo Tips For Online Sellers- Product Advertising
By: Anand Renganathan | 30/12/2009Today businessmen all over the world have understood the need for advertising their products.
Home Appliances Posters for the Imaginative You!
By: Anirban Bhattacharya | 30/12/2009Who doesn’t want to bring that special charm to his/her home by ornamenting it with some of the beautiful items and artifacts available? One easy and inspiring way to do so is to adorn the walls of one’s home with posters from the past. Falling under the vintage poster category, such a poster can be stimulating enough to tickle the imaginative insight in us.
Increase Income - 3 Creative Calendars for Planning a Profitable 2010
By: Bonita L Richter | 30/12/2009The secret to making your income grow by leaps and bounds is to have a simple system in place that organizes your list-building, marketing, and promotional activities. The problem many entrepreneurs experience is managing all these activities quickly becomes overwhelming. Read about how to create three easy-to-use calendaring systems.
International Caravan Partners Up WIth CSN Stores in 2010 to Bring You the Absolute Best Unique Line of Home Decor
By: Ali Shaban | 30/12/2009International Caravan and Designs by Blazing Needles is proud to announce that all of their newest line of indoor and outdoor furniture will now be able to be seen and purchased at all participating CSN Store Websites. That's right, with the help of Alicia Kaper of CSN Stores and Vice President...
The Conscientious Consumer - Who They are and How to Connect With Them
By: Carolyn Akel | 07/11/2008 | BusinessConsumer behavior is shifting and dictating change in the consumer products market through a new set of preferences. This, combined with the impact of technology on the way people buy, is creating a huge opportunity for companies that are able to identify and meet the needs of this "Conscientious Consumer".