Increase Your Organic Traffic by Transcribing Podcasts

Copyright (c) 2009 Ajay Prasad

Organic traffic is the web based traffic which you are naturally able to attract to your site without using any short cuts or paid submissions for the promotion of a website. This traffic is unpaid listing at search engine or directories.

One method to increase the organic traffic is having as much unique content on your site as possible. Using keywords to write a powerful content gives an edge to your site. These keywords attract search engines to your site just as the bees are attracted to nectar.

Another unique method may be transcription of Pod casts as most of the search engines do not index your audio file but they do index quality rich text. A pod cast is an audio or video made available via web syndication. It can be a radio record or video for mobile downloading. Pod casting takes name from iPod, which is an immensely popular audio player by Apple computer, and broadcasting. Without the transcribed version, your pod casts may remain invisible to all except to those dedicated Internet users or to those who have already heard about it.

One may argue about the usability of the transcription when the audio or video is already available. But that is the whole point. In the video or audio if you have any unique content that will increase SEO. Some of the visitors do not bother to open the video, they rather read the content. Having a transcription of the video will serve two purposes. First it will convey what the same thing what the video wanted to convey and thus fulfill the purpose of the visitor. Secondly, if you have a transcribed version of the video or audio on a similar subject posted on another website the visitor will prefer your site!

Some people have difficulty in understanding the accent or pronunciation while others do not want to put in so much effort to listen as listening requires more concentration. And for the vision or hearing impaired people transcribed form of video/audio is no less than a boon.

There are some people who want to use the content of the video for further research or reference and they will automatically avoid your listing if you do not have the transcribed version. Some like to screen the text before downloading the pod cast. Lastly, for that category of people who like to listen and read simultaneously, the transcribed version along with the audio is found useful.

Then there is the question of cost-effectiveness. The transcription cost of pod casts can be reduced drastically by appropriate hiring and outsourcing. It should also be remembered that the organic traffic is natural one, so the amount spend on listing can be diverted to Transcription. In order to make your pod casts visible, for fun, profit and SEO, you must get your pod casts transcribed.

However, transcription of pod casts especially the audios is a difficult task and generally remains inaccurate. It is expensive and time consuming. With the help of correct transcribing partners, these problems can be reduced drastically who give the transcribed version in only three working days.