Many of us may wonder what Industrial design is and may confuse & restrict it to only design of a product or service. But in practice, it is a combination of art and science. Industrial design is an application of science and arts to study and improve the usability and aesthetics of a product. The application is focused at improving the production process and marketability of mass produced products. By this definition, the process of industrial design will involve creation and execution of processes or solutions to address the issues related to usability, marketing, branding, packaging, design of the product.
Role of an Industrial Designer
This process of Industrial Design briefs upon a lot on the qualities of an Industrial Designer. The Industrial Designer should be a person with a combined set of qualities of arts as well as science. An Industrial Designer should be able to appreciate the relation between a product and its end user. He / She should also be able to understand the process of production of that product and how value is added to it at every stage of the production. These qualities are essential since, Industrial Design is aimed at benefiting the end user as well as the actual manufacturers. An Industrial Designer takes an existing or a new product to create specification for the production which in turn should optimise the value of the product for the benefit of the Manufacturer as well as the user.
The Process
Industrial Design, being a combination of art & science is a creative process rather than a mechanical one. There is no single method which is advisable but a combination of creative as well as scientific methods. Some of the processes involved are –
1. User Research & Analysis
2. Comparative Product Study
3. Prototyping
4. Evaluation of Product attributes
The Industrial design also specifies process of production, raw materials, location of production as well as the ergonomics of the product. Industrial Design process also involves the study of a user’s psychological responses to the product.
The above is just a brief about this fascinating discipline of a combined application of Arts & Science. Several professional companies in Australia provide industrial design services to a wide array of industries. These companies have a range of integrated services to offer which include – industrial design, new product development, prototyping, product packaging, usability study and many more. If you are looking to launch a new product or want to enhance your existing product range then you should consider companies such as Design Industry which has a lot more than the services mentioned above. Design Industry is a wonderful company to work with and they have a variety of Industrial design services across industries such as – Banking, Communications, Consumers, Medicine, Sports etc.
www.design-industry.com.au
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