Insurance Broker Business Plan: Operations That Can Scale

Posted: Nov 17, 2009 |Comments: 0 | Views: 450 |

The operations section of your insurance brokerage business plan is where you can show how the sales, operations, human resources, and financial systems of the company will work. Rather than simply showing a blueprint for a small company that is intended to stay small, put yourself in the eyes of the readers. Investors would like their $1 invested to become $10, and that is only possible if the company expands its operations beyond a single broker model eventually.

Administrative Support

To allow for steady growth, many administrative tasks not directly associated with the selling of insurance must be batched together and executed by a secretary, administrative assistant, or administrative managers. These individuals should have the means to become more efficient over time so that doubling revenues does not double the labor required from them. By purchasing software when certain milestones of volume are achieved, costs can be kept down further and technology used to its fullest.

Growing Pains

While growing to add a few additional brokers is very conceivable for an experienced lead broker to manage, at a certain point the management requirements may become difficult. The lead broker must be willing to become a full-time manager and give up selling at this point, or another manager must be brought in. It is at times like these that many small businesses stagnate because the owner-manager is not willing to bring in an outside manager to take over and not able to switch mindsets to become the professional manager the company needs.

Space

As a company grows, it may quickly become too big for its leased space. Think ahead about this need, and look for an office building where you might be able to add additional space in future years. Alternately, you could attempt to have most brokers work primarily in the field, cutting down on the need to add desks as the company grows. However, even roving salespeople sometimes need an office to work in and you must have a contingency plan if too many come back to headquarters at the same time.

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