Internet Dental Marketing or Off-line Dental Marketing: Which Dental Marketing Method Works Best?

Lately, I've been receiving this question, stating somewhat of a choice: “What would be better? Should I go for Internet (or On-line) Dental Marketing, or Off-line Dental Marketing?” Well, my answer to this question is both and/or neither. It would be up to you if you would choose either Internet or off-line dental marketing. Both kinds of dental marketing have their own advantages. In this article I would discuss to you the benefits of such dental marketing strategies.

For Internet/On-line Dental Marketing :

As my prediction for the next three years, there would be a big possibility that the patients would go for on-line dental marketing, where these patients will try to reach their dentists through the Internet. We can estimate that to around 80% of the patients reaching and even finding their dentists through the World Wide Web. Just think about it. If you throw a question to, let's say, around one hundred people, asking them where they would get their directions, research information and choose new service provider, roughly around eighty to ninety of them would say I just had to “google it”. You see, going on-line would spare them the time going from one location to another. Let's say, for example, if a person would like to see the latest version of a certain cellphone (like Nokia, or Motorola, or whatever). Wouldn't it be much easier for him/her to just go and check it out in the Internet in the comfort of his/her own home, rather than go to his local shop a few miles away? This would save him/her time and energy, don't you agree? This is just like in the field of Internet or On-line marketing. It's much easier for patients to reach their respective dentists on the Internet. Going on-line would save them the time and energy that they would need to go from their home to their dentist's office. Reaching their dentist is just within the click of a button!

For Off-line Dental Marketing :

Like on-line dental marketing, off-line dental marketing has its advantages as well. The traditional way of reaching people still works for dental marketing. Personally, I love to go for free standing inserts. It is because this is one of the best, most affordable and also cost effective ways to do external dental marketing. In here, you can target ideal and potential patients, niche or target out your insert, or give an attractive offer to them straight to your office. You can also go for direct mail. You see, people will always have there mail boxes available, where they would await for any mail to come to their residences. We see the diminishing number of people reading the daily newspapers, listening to their radios, and viewing their television sets. But not direct mailing. People still continue to wait for their messages in the traditional mail box, which , in my belief, will never go away. They will always have their respective mail boxes and read their personal mails.

The Bottom Line Is.....

As the advantages of both the Internet dental marketing and off-line dental marketing have been stated, it still is a matter of personal choice. You may choose to go on-line, or you may opt to go off-line. But always remember that it would always differ depending on the area where you live, the advertising rates, and the responsiveness of the area as well. To find out which one of these strategies would be better, you may have to “test” it. Dental marketing involves testing, and testing, and further testing, but in my opinion, it's still the best way that you can reach your goals of increasing your income rates. The choice is yours!