Invest in Your Annuity Business by Asking Yourself These Questions
I am sure you have heard this advice before, invest in your business. There are numerous ways to do this, such as staff, an office, marketing, advertising and much more. Most annuity salespeople don't invest in their business. Instead, many prefer to look for the next deal or the next shortcut to a sale. This is easily illustrated when an agent says this: "All I want to do is sell." What they are really saying is they don't want to invest in marketing. We would all like the situation where all we did was sell, who wants to do the hard part?
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Marketing and investing in your ability to find better prospects is an important part of a successful annuity selling business. Here are some questions to ask yourself these simple questions and be honest with yourself.
· Do you have a computer?
· Do you buy crème paper? Do you make any extra effort to be the best?
· Do you send thank you notes?
· Do you have an office? Home? Elsewhere?
· Do you have a telemarketer?
· Do you have an assistant?
· Do you have a budget for marketing? What is your doorbell cost? If you don't know your cost of getting in front of a prospect then you cannot plan a marketing budget.
· Do you save money? Deferred compensation?
· How about taxes? Do you set aside money for them?
· Do you have an accountant? Attorney?
· Are you involved with a charity?
· Do you read the New York Times? Newsweek? Any newspaper? Trade Journals? Books? What do you read?
· Do you attend estate planning seminars? Bar Association?
· Who do you have lunch with? Other agents? Why?
· Work is Work and Play is Play! Know the difference!
· Invest in yourself by investing in your business!
Evaluate your answers and begin to write a marketing plan that will set you on course for annuity selling success.
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Questions and Answers
The definition of a lead is very simple; an invitation to a relationship. They are nothing more than that. Many agents think a lead is going to be a sale and when it isn't then thee unhappiness sets in. So how do we set up guidelines so the leads we invest our hard earned money into make financial sense?
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The key reason why some firms thrive while some implode during an financial recession is still a puzzle to many people business-owning business owners. Some wrongly assume that all businesses should suffer via recessionary cycles. But the truth is that some companies are usually essentially recession-proof, and it is not necessarily because they are much larger, better known, or a lot more generously capitalized.
Companies like Arch Coal (ACI) and Massey Energy (MEE) watched his or her stock climbed.
The popularity of tax deferred annuities has increased since the 1970's into a natural choice for safe money alternatives for many Americans. The primary reason is the lack of exposure to risk and the contractual guarantees provided by these products.
Gain and Retain, now that is an interesting investment option. How would you like to have the option of only gaining and never losing money? It's not every day that you find the opportunity for potential growth with true safety in the same financial vehicle
Bond Summary Points. There points are meant to only be a partial piece of the information puzzle. Please refer to the first part of the manual and there is tons of info on the internet. Try and learn all you can and use these points only as basic information.
Want cheap, often free publicity? Write a press release! A press release should have information worth getting out to the public, but let's not kid ourselves - a press release is basically an elaborate advertisement for your business camouflaged as news. It should appear newsworthy, but really, it's pseudo-newsworthy.
This tip really works when you are dealing with a prospect that owns bonds. Almost all bonds issued in today's market have a callable feature to them. This means that if the bond issuer can offer the same bonds at a lower interest rate than they are currently paying, they will "call" the bonds and reissue.
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