Internet marketing expert Nikki Pilkington is owner of NikkiPilkington.com, an internet marketing and search engine optimisation company based in the UK, offering higher google listings, SEO, website traffic generation, Adwords management, email marketing and more. www.nikkipilkington.com
5 types of business that should be using Twitter
They’re all talking about it – the online phenomenon for 2009. Forget Google, forget Facebook and don’t even mention Yell.com – Twitter is where it’s at this year!
Founded in 2006 as a way to let fellow members know “what you are doing”, Twitter has expanded way beyond its founders wildest dreams.
2009 is the year Twitter has become more “mainstream”. This has been helped by celebrities such as Stephen Fry, Ashton Kutcher and Jonathan Ross espousing its virtues but also by the number of businesses out there realising the marketing and promotional capabilities of Twitter.
However it’s usually when I talk to potential clients about using Twitter as part of their social media marketing, I hear:
“It’s just for kids and geeks”
“Only IT and Marketing bods make money from it”
and other such comments.
With this in mind, here are a random 5 industries, each with 5 ways they could use Twitter to promote their business:
1) HOTELS
Twitter is fast paced, instant communication, ideal for the hotel & hospitality industry.
Hotels could:
- Communicate last minute offers – Use Twitpic to show pictures of rooms – Post customer testimonials – Request feedback from guests
DM Bonus – If your guests have Twitter, why not DM them a special Twitter code if they eat dinner in the hotel?
2) PHOTOGRAPHERS
While Twitter is seen mainly as a textual medium, it can be visual too.
Photographers, why not:
- Use Twitpic to post a “picture of the day” – Tweet about the photo shoot you’re doing today, so people get a feel for your scope – Post links to your blog/website – Use TwTQpon to offer free studio time (specify purchase of X photos) – Ask satisfied customers to retweet the link to their pic(s) in your portfolio
DM Bonus – If your customers are on Twitter, DM them the link to thier pictures on your password protected server, or private group on Flickr/Facebook etc.
3)ASTROLOGIST
It’s not always easy to get people to sign up to a mailing list on a website if you’re in a very niche industry, but it’s a lot easier to get followers on Twitter.
- Use Hootsuite to run 12 daily horoscope accounts – one for each star sign – Post details of astrologically important days/dates/events – Offer a free reading for every 50th follower – ask people to retweet – Post testimonials from satisfied clients – Post celebrity horoscopes on a weekly basis
DM Bonus – Offer free 140 character descriptions of each star sign – have them ready to cut and paste. Offer them by DM only. (People have to follow you to get DM’s)
4) HOLIDAY RESORT/GUESTHOUSE
If SEO is too competitive and too costly, try Twitter – the only cost is your time, and even that can be minimal!
- Use 12 second TV to post short video testimonials filmed on an iPhone or similar – Use Twitpic to post pictures of your resort – Post about local traditions/holidays/etc – Tweet last minute special offers/prices – Use TwtQpon to offer money off local/on site restaurants/bars
DM Bonus – Guests on Twitter? DM them to let them know they can check in.
5) SPEAKERS
It might be written communication, but I know a few speakers doing very well from Twitter, so if you’re a speaker, why not:
- Post links to audio files of you speaking – Autofeed your calender/blog into your Twitter account so people know where you’re speaking – Post a “tip of the day” each day, related to your speciality – Use 12 second TV to post short clips of you speaking then link to the longer version on youtube/your website – Use Twitter search to find people talking about your speciality/niche – ask them if they can introduce you to people wanting speakers
DM Bonus – Offer a free ebook / whitepaper / mention on your website by DM only. The only way to get it is to follow you so you can DM them.
So there you have it – 5 types of business that should be using Twitter, and 5 things they can use it for.
Nikki Pilkington is author of TweetMentor from NikkiPilkington.com, a 100 day hand holding support system to help you through the Twitter maze.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Using Social Media To Explode Your Personal Training And Fitness Marketing Businesses
- Using Social Media for Business - Beginner's Guide
- How You Can Take Advantage of Social Media Sites
- Social Media vs. Traditional Media, Okay There is a Difference
- Social Media - 3 Easy Ways to Quickly Promote Your Business
- Who Should Manage Your Social Media Marketing?
- Creating a Social Media Strategy
- Creating an Effective Online Presence: Social Media




2.4GHz Active RFID Reader offers Long Read Range up to 100m
By: jackpan | 28/12/2009DAILY RFID, a Chinese leading producer of RFID tags and RFID readers, has launched 2.4GHz Active RFID Reader DL3800, designed to provide long read range up to 100m.
Auto Expo 2010 to give SMEs much needed exposure
By: David Parks | 28/12/2009India’s premier automotive event is an ideal platform for SMEs to display their products and services
How Do I Locate Police Records At No Cost To Access Peoples Arrest History
By: James Nash | 28/12/2009Main concern when you’re hiring someone is to check criminal past of your potential employees, but that can sometimes be a tiresome and long lasting process. Well, it doesn’t have to be anymore if you search for police records on the internet.
General Communication, Inc. - Financial Analysis Review----Aarkstore Enterprise
By: Aarkstore Enterprise | 28/12/2009Aarkstore announce a new report "General Communication, Inc. - Financial Analysis Review" through its vast collection of market research report.
Trican Well Service Ltd. - Financial Analysis Review----Aarkstore Enterprise
By: Aarkstore Enterprise | 28/12/2009Aarkstore announce a new report "Trican Well Service Ltd. - Financial Analysis Review" through its vast collection of market research report.
Future Architect, Inc. - Financial Analysis Review----Aarkstore Enterprise
By: Aarkstore Enterprise | 28/12/2009Aarkstore announce a new report "Future Architect, Inc. - Financial Analysis Review" through its vast collection of market research report.
Funkwerk AG - Financial Analysis Review----Aarkstore Enterprise
By: Aarkstore Enterprise | 28/12/2009Aarkstore announce a new report "Funkwerk AG - Financial Analysis Review" through its vast collection of market research report.
Phoenix Canada Oil Company Limited - Financial Analysis Review----Aarkstore Enterprise
By: Aarkstore Enterprise | 28/12/2009Aarkstore announce a new report "Phoenix Canada Oil Company Limited - Financial Analysis Review" through its vast collection of market research report.
What To Do With Negative Reviews: Managing Your Online Reputation
By: NikkiPilkington | 05/10/2009 | BusinessOne of the great things about the Internet is the level of freedom of speech that exists there. If we experience bad service from a product or service provider, we can tell other people, so they can weigh up the pros and cons before choosing to spend their money with the same vendor. This has really accelerated the way that word of mouth travels via the Internet, allowing your best customers to sell your products and services for you through their positive feedback and reviews.
Why Your Business Needs AdWords
By: NikkiPilkington | 08/09/2009 | BusinessAre you already using Google AdWords in your business organisation? If not, you’re missing out on a valuable opportunity to increase the traffic to your website and claim a share of thousands of people out there looking for a product/service just like yours.
Why Long Tail Keyphrases Are Better
By: NikkiPilkington | 03/06/2009 | Ask an ExpertTo maximise the number of visitors coming to your website, you might try an alternative approach to SEO keyphrases. Traditionally, people have used short keywords to capture traffic such as ‘Mechanic Plymouth’ or ‘Blue Widgets. However, these days, those in the know are turning to the ‘long tail’ keyphrase to drive the right traffic towards their site.
There's more to social media than just Myspace, Facebook and Twitter
By: NikkiPilkington | 21/05/2009 | BusinessIn the last 12 months, the extraordinary growth in Social Media has lead to a huge amount of public attention. With celebrities on Twitter and bands on MySpace, it could seem to many that Social Media means little more than Facebook & Co.
It's not just for kids and geeks - Twitter is good for Business too!
By: NikkiPilkington | 08/05/2009 | BusinessThey’re all talking about it – the online phenomenon for 2009. Forget Google, forget Facebook and don’t even mention Yell.com – Twitter is where it’s at this year!
Promoting yourself on Bt Tradespace
By: NikkiPilkington | 17/12/2008 | Ask an ExpertYou may not have heard of BT Tradespace, but it’s a popular and fast growing way to promote yourself or your business on the Internet. BT Tradespace is a hub, a meeting place where buyers and sellers, companies, businesses and customers can come together. BT Tradespace emphasises the interactive relationship between business and customer.
Top Ten Tips to Make Article Marketing Work for You
By: NikkiPilkington | 26/09/2008 | Ask an ExpertOne of the most effective ways to build your credibility, attain search presence and create quality backlinks to your website is through ‘Article Marketing’. Article marketing involves writing a series of well crafted, knowledgeable articles within your area of business expertise and publishing them not only on your own website but also in various high profile places across the Internet, in order to establish credibility, “Become The Expert” and help to increase your search engine positions.
Webstats - the Truth About Hits and Visitors
By: NikkiPilkington | 16/09/2008 | Ask an ExpertThe Internet is an important tool for businesses across the globe. But with everyone competing in the online global market place, it’s vital that each business works hard to bring visitors to their website. Once the visitor is at the site, they need to keep them interested in order to convert that visitor into a sale.