Knowing When to Sell Your Business

When should an entrepreneur sell his business?  Most entrepreneurs think it is never a good time; most M&A advisors think it is always a good time.  Unfortunately, this question is never given the consideration it deserves at the appropriate time.  I have come up with a simple test of when you should seriously consider selling your business.

If a business' market share is not growing, an entrepreneur should consider selling the company.  This test is based on finance theory (portfolio and efficient market theory), good business principles, and years of observation.  In 8 out of 10 cases, a company that is not gaining market share should be sold.  When faced with that situation, a good business person should analyze a sale with his professional service providers and board as part of a strategic planning process.

Let's be clear about market share…it is not the same as revenue growth.  Market share is all about growing faster than your industry average.  If you are not growing faster than your average competitor, you are maintaining or losing market share.

There are a number of reasons to sell, but the reason I am focused on is that it is in the entrepreneur's financial interest.  Entrepreneurs forget that they have the most valuable human skill, the ability to start and grow a company.  If the company is not growing, the entrepreneur is not using his most valuable skill and not maximizing the value he or she can create.  Conversely, approximately 15-20% of the entrepreneurs I have worked with have lost everything late in their careers because they hung on to their business too long.

Let's consider a few examples:

• Growing industry, declining market share – When the industry stops growing, a better-run, better-capitalized company who was growing market share, is going to turn its attention to taking your business.  Better to partner with that company on the way up than hold on to your company too long.  Typically, sellers in growing industries receive out-sized premiums regardless of performance.  After the market has matured, the market leader is more likely to compete for the business than pay for.
• Stable industry, declining market share – It takes different personalities and skills to succeed in a zero real growth (no more than inflation) industry, than it does to start and build a company.  Entrepreneurs generally are better off to sell, diversify the proceeds, and start another company.  It will increase income and reduce the risk of losing everything.
• Declining industry, declining market share – Declining industries lead to industry consolidation where market leaders emerge with the recovery of the industry or economy.  Those market leaders can create significant value for a failing company in a distressed environment.

Declining market share and the sale of a business are not perfectly correlated, that is why I recommend considering a sale.  An honest financial professional can help you make the right determination for your business.  This is a great time to also look internally at personal factors (please refer to Is It Time to Move Your Own Cheese?).  However, do not use the imperfection correlation as an excuse to do nothing.  As an entrepreneur, you will be wrong greater than 80% of the time and you will pay the price for it financially.