Launching a new product is often the joy of many entrepreneurs. However, many entrepreneurs start this process by shooting their efforts in the foot, then wondering why their ambitions are only limping along.
In order to avoid this common error, entrepreneurs must come to understand a couple of facts that seem very cruel to most egos. One fact is that, at the launch stage, no one cares about your new product but you. The second fact is that you must find a way change fact number one.
Sure, I know what just popped into your head. You thought, (well, I will just advertise my product and let the money roll in.) That sounds good, but if we could somehow convene a committee of the owners of failed product launches of times past, you would find that they thought the same thing at the beginning of their campaigns. They did just that. And not only did they NOT make money; they lost money they already had in hand.
There must be an educational process implemented at the launch of any product. Just coming out of nowhere and telling consumers to buy your product is rarely successful.
Much like the age old question of which comes first chicken or the egg, there is the question of which comes first advertising or developing consumer’s interest in your product. Many people think these are the same but they aren’t.
When you present information online about a new product you must consider the web surfers patience and tolerance for reading what you have to say about your product. Since there is no distance in cyberspace, web surfers can leave websites very quickly. Bore them and you loose them. Entertain them and they will read every word of your promotional material and be happy to do it. They’ll absorb your product’s info in the process.
The question that remains is how to entertain them long enough to get your product information into their head. Flashy websites won’t do it anymore. They are a dime a dozen in this template driven Internet age. You must have a hook.
Listing your website in entertaining areas of the Internet can be a great way to get your product noticed and appreciated for what it has to offer to consumers.
Lately, companies both large and small have employed this angle in the physical world. Baseball games, football games, basketball games etc. have been inundated by ads and product introductions. Employing these tactics online are a lot less expensive and a lot easier to implement.
There are multiple ways of doing this. One of the most interesting means of introducing a product to the public is to immerse your product introduction into entertaining websites, but even greater than that is to make your introduction documentation itself into the entertainment.
Websites like TypoBounty.com allow product launch materials to capture the full attention of prospective buyers by making the introduction materials part of a game the consumer is already playing. Users look for spelling and other errors to report them to the owner. They read every word, catching the full impact of the sales pitch and learn all of the feature intricacies of the product in question.
One of the side benefits of employing this type of technique is the perfection of sales materials. This makes product offers even more appealing to future customers.
Got a Question? Ask.
Ask the community a question about this article:
Q&A Powered by:
Latest Business Articles
Build a Home Based Internet Business
By: Carl Goodnight | 19/07/2008
This article describes the steps necessary to build a successful home based business or internet business. Some of the pleasures of working from home are: freedom to pick the hours you work, no commute. You can promote your product or service to the world and, if you hit it right, will be able to make more money than you ever dreamed possible.
The Basics of Creating a Filing System That You Can Benefit From Starting Today
By: Tracey Lawton | 19/07/2008
In my brand-new article, I'm going to share with you 7 easy steps for getting your filing system in place. The summertime is generally a quieter time with a more slower pace of business, so use this time to get one of your core office systems in place.
The 9 Things You Will Want to Include in Your Email Newsletters
By: Katrina Sawa | 19/07/2008
You probably get numerous newsletters across your desk each month. How many of those do you really read? I am sure that you scan certain newsletters for valuable information, while you just toss others. Then, of course, there those like mine (chuckle), which you read every last word of.
CEO Tips for Getting Staff to Understand You
By: Pamela Scott | 19/07/2008
This article is directed to the CEO, but it can help anyone in a management position communicate more clearly with staff.
Protect Your Internet Home Business
By: John McRae | 18/07/2008
Running an internet home business or any small business for that matter involves some degree of risk. The business could fail and if you are not protected creditors will be coming after you. There is also the very real possibility that your business could be a success and give you the financial freedom every person dreams of. With that new found freedom brings another creditor, the IRS.
How to Promote an Office Cleaning Business
By: Brent Wale | 18/07/2008
If you are either thinking about start your own janitorial/ office cleaning business, or if you already own and operate a cleaning business..Here are some tips on how to promote and market your cleaning company.
How to Establish yourself as an Expert
By: Katrina Sawa | 18/07/2008
Establishing yourself as an Expert in your field is a great way to get added exposure, publicity and credibility for you and your business which will ultimately bring you more sales and more money!!
Are Your Prices High Enough?
By: Stephen Oliver | 18/07/2008
Conventional wisdom dictates that you should discount to get the business at any cost. This article suggests that you in fact should be raising your prices instead and focussing on your most valuable customers instead.
Business 
