Alice T. Chan is the Staging Designers' Success Coach and founder of SuccessfulStagingBiz.com. Our tools/programs help Staging Designers catapult their success by turning an expensive hobby into a profitable expression of their talent. Alice publishes the bi-weekly ezine "Set the Stage for Your Success". To skyrocket your Staging Design business and gain credibility in record time, get FREE tips now at http://www.SuccessfulStagingBiz.com .
Copyright (c) 2009 Alice Chan
It's always flattering when someone is so engaged and interested in your career they inquire how they to can become a Home Stager. I have been asked this question many times in person and also by email. I recently responded to this inquiry again in an email containing a huge marketing plug for the sender's product.
Whatever his true intent, I thought these were probably questions that others interested in becoming a Home Stager would have and therefore, benefit from my answers.
Inquiry: My wife is interested in getting certified to be a home stager. I had a few questions, can you tell me:
Q: How long it takes to get certified?
A: Depends on the program and it depends on her. It could be as short as a day, 3 days, a few weeks or a few months.
Q: Exactly what in specific she is going to learn?
A: Again, depends on the program. Most programs touch on the business side, but they mainly focus on the design side - HOW TO STAGE.
Q: How much do the classes cost?
A: Depends on the program. I'd say on average about $2-$3000 is what I'm seeing.
Q: Are the classes are online or in person?
A: Depends on the program - most "certification" programs are in person.
Q: If they are in person, what is the schedule for classes?
A: You'd have to do individual research about each program - they should have class schedules on their website.
Q: What the job market is right now for stagers?
A: Depends on the individual person, how much they're willing to market themselves and get the word out about themselves and of course, where you are located.
Q: On average, what is a typical charge for staging?
A: This would depend on where you are in the country. I'm in CA and the average consultation is around $200-$300 and the average staging is probably around $1500-$2500. Of course, everyone's fees are different depending on their experience, situation and what the needs of the client are.
Q: Is there anything else that she may need to know before starting out with this?
A: Yes...what is her motivation for getting into the staging business? Does she understand that it is in fact, a business? If she is like many women I've met and know of, design is a hobby and the idea of getting paid for doing what she "loves" is appealing, but if she's afraid to network, market, talk to people, have no sales experience/skills and business background, she will have a hard time.
It's a competitive business now (depending on where you are) and the real estate market is very different. The entire real estate industry and related businesses are undergoing a major change - it's not the same ball game anymore. What I described earlier is a common problem amongst Home Stagers - starting a hobby business and not having the skill set or the guidance to run a successful business.
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