Upon initial investigation, when conducting a review of Lightyear Alliance, it appears to be a no-brainer to join as an independent representative because of its seemingly solid foundation as a provider of digital phone services. But after doing more research there may also be a real downside.
Lightyear Alliance is a telecommunications provider of VoIP which stands for Voice Over Internet Protocol and is basically digital phone service. A July 2005 issue of Fortune Magazine called VoIP the "most important shift in the entire history of modern communications since the invention of the telephone."
Lightyear Alliance was founded in October 2003 by Sherman Henderson with a mission to become the largest provider of VoIP technology in the United States and Puerto Rico.
Additionally, Lightyear Alliance is the first direct marketing sales provider of the digital phone service. Or in other words, Lightyear Alliance provides VoIP through network marketing and was the first to do so.
At first glance it seems to make sense to join Lightyear Alliance as a representative because it sells a product consumers will be using as a new phone service and representatives get paid a commission of each consumer's phone bill.
But once more of a review is conducted on Lightyear Alliance it may not be as much of a no-brainer as once thought.
Why Network Marketing Fails:
It is a statistically documented fact that 95% of all network marketing representatives will fail no matter how great the product or the company. Since Lightyear Alliance is also a network marketing company it is not immune from this fact as well.
To become a representative of Lightyear Alliance a one-time licensing fee of $349 is paid and a replicated website is provided.
To a brand new entrepreneur it usually seems like an easy thing to drive traffic to your replicated site and have a certain number of people who visit the site join your team and start providing you growing commission checks in the mail.
But the more experienced business-minded professional knows driving traffic to a replicated site and converting that traffic to sales or new distributors is almost impossible. Due to this high degree of difficulty most people will fail as a representative in Lightyear Alliance or any network marketing business for that matter.
Another Documented Fact:
It is also well documented that most telecommunication network marketing companies collapse within 5 years. However with most of those failures the products being sold were services at much higher prices than other well-known providers at the time. In other words, they failed because they cost consumers more money. But on the good side of Lightyear Alliance, VoIP is sold for less than through other providers.
More well-known providers of VoIP spend as much as 7 million dollars a day in advertising. Lightyear Alliance doesn't spend any money on advertising because its independent representatives do the advertising. Thus Lightyear Alliance can provide VoIP for significantly less than national providers.
Why Do The 5% Succeed?
As 95% of network marketers fail another 5% succeed. And those that do succeed usually all become millionaires because their monthly commission checks are in the amounts that most people make in an entire year in the corporate world.
So how do you become one of the 5% that succeed? First, you need to make sure the product you are selling is of real value in the marketplace. Second you need to know how to market.
As far as Lightyear Alliance is concerned the product of digital phone service is of real value in today's marketplace. And although most telecommunication network providers usually fail in 5 years that should not be a problem for Lightyear Alliance because they sell VoIP for much less than other providers in the marketplace.
However, the fact still remains that most Lightyear Alliance distributors will fail unless they gain an education of how to market to build their business fast and effectively.
In conclusion, Lightyear Alliance is a solid company in my review and it sells a product of real value. However, even though Lightyear Alliance is solid, it still is a network provider and it does not properly train its representatives to succeed in this competitive industry and within the direct sales business model.
Related Articles
Lightyear Alliance and the Transfer of Wealth
By: Timothy McGaffin | 05/09/2007 | Business
Since many market experts project VoIP to be the largest transfer of wealth in the history of modern business I decided to become a distributor myself and give a review of the product and the company I chose as a provider.
What is Network Marketing and How Do You Find the Right One for You?
By: Ravi Nayar | 03/05/2008 | Business Opportunities
It is a relationship business; it is about helping people build a business and focusing on customers for your products and services. Network Marketing really is an unseen business and it is all about referral sales. Its something we already do everyday but have not been getting paid for. For example: have you ever referred a good movie or a restaurant to a friend? Did you get paid? Well in Network Marketing or MLM you get paid for referring people to your products & services.
Getvideophone.com Helps Make Telephoning Fun, Affordable and Profitable
By: Ravi Nayar | 27/04/2008 | Press Releases
GetVideophone has revolutionized telephoning. Through their IRIS 2000 Videophone, a person is given the ability to see who they are talking to during the conversation.
Hardly anyone has a Videophone & the majority of the population will have one within 5 years. GetVideophone sees a tremendous growth ahead of them and are looking for Business partners globally. In the video on their website Mr. Donald J. Trump says, "This is better than Real Estate".
Upgrade Your Office Using VOIP Phone Systems
By: James Hunt | 23/12/2005 | VoIP
One of the newest and hottest technologies to come down the technological pike is VOIP (voice over internet protocol). VOIP technology allow you to route your long distance telephone calls over the internet...
Businesses Gain From VoIP
By: Kristen | 03/11/2007 | Travel
VoIP has come as a boon for businesses by helping them not just save on their telephony bills, but also increases the productivity through its numerous other features.
It's The Gory Story
By: Kim Klaver | 19/10/2006 | Affiliate Programs
Why does prospecting seem to be so hard in our business today?
A skeptical market place is one thing. And that's partly the result of marketers everywhere making promises and more promises that they don't keep.
"Do You Make This Marketing Mistake?" Harvard Business Review...
By: Kim Klaver | 01/11/2006 | Affiliate Programs
In a recent piece in the Harvard Business Review, the authors remind us what a normal person wants when they buy something. And no, it is NOT the thing they buy.
Craig, Stan And Karen: Shaklee Comments Clarification
By: Kim Klaver | 12/11/2006 | Affiliate Programs
Hello Craig, Stan and Karen:
Let me explain and clarify my remarks about Shaklee and Mr. Roger Barnett (Mr. B.), the current owner and CEO of Shaklee. The comments section doesn't take links, so I'm responding to you here. It's in three parts.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
1999 ford ranger stereo wiring.
By: crackpod | 28-09-2007
on a 1999 ford ranger stereo, what do ALL the wires color combinations stand for? Mainly the (purple with light green,) the (light green and black,) and the (dark green and black.) I got the answer from someone else but they were wrong. so please answer correctly.
Free SMS services?
By: Robsp | 26-09-2007
"How to Send Sms Text Messages Online for Free" - what companies are providing this service?
Ask for error:The application has detected an unexpected problem and must shutdown
By: gazali | 24-09-2007
I have down loaded an e-mail application by Nokia 6111 and saved in my Applications File. However when I try to open/run the application I get this message; "The application has detected an unexpected problem and must shutdown." followed by the following message; "Required installation files have failed to download. Please ensure sufficient coverage and restart the application." Will somebody please tell me what is wrong (why I can't run the application on my phone) and how I can fix it. Thanks!
Questions,please ask right away
By: Jessica_1367 | 24-09-2007
is there any hidden fee's?Is this a good phone for a 10 yr old?Can I block one of the phone numbers?Can you textmessage?Can you take pictures?Does the minutes get tooken away if she dont use them right away?Please post back,thank you so much
Hello i want to leave from Karachi Pakistan to ...
By: shanzai | 24-09-2007
hello i want to leave from Karachi Pakistan to Lagos Nigeria which mobile set can be used is there any compatibility issue
What is the best smart mobile phone on the market ...
By: stuparich | 24-09-2007
What is the best smart mobile phone on the market toaday?
Q&A Powered by:
Latest Business Articles
Intuit Software: A Tax Preparation Tool
By: Bei M. | 21/08/2008
In the United Stats, tax legislation is popularly complicated and challenging especially in the corporate and business sectors. Almost all businesses are required to file and pay correct tax. The problem is that not all companies are able to handle well their tax preparation initiatives. That is why Intuit software...
Tips When You Strive to Buy Graphics Software
By: Bei M. | 21/08/2008
If you are regularly doing imaging and image-editing tasks in your computer, there is no doubt you are in need of an appropriate and functional graphics software program. That is why, you should aim to find and buy graphics software that would surely be of great use for you. However,...
Getting to Know More About Microsoft Business Software
By: Bei M. | 21/08/2008
There is no denying that currently, Microsoft Corporation is the world's biggest and most popular developer, designer, and maker of the most reliable computer programs and applications. Since its launch and the initial introduction of its first software, the company has never left the focus and minds of computer owners....
Develop a Better Business Model Faster by Analyzing Past Performance as Though These Were New Tests
By: Donald Mitchell | 21/08/2008
Past successes and failures show clues concerning opportunities and hurdles for creating superior business models. Learn from those experiences.
Insights on Successfully Leading Corporate Initiatives
By: Gayla Hodges | 20/08/2008
Corporations often present line managers the challenge of achieving assigned goals on corporate initiatives. In many cases the primary difficulty is that it is hard to see how the initiative relates to the day-to-day-activities of the plant or division or its specific strategic goals in production or sales, etc. Learn how to incorporate the corporate initiatives into daily work and use them to enhance achievement of goals in the strategic plan.
Secret Wholesale List Suppliers: Exposed!
By: Joaquin Reveron | 20/08/2008
You have a business. You need a wholesale list source to expand your product line and surely for possibilities of profiting more from the acquirement of wholesale products from such suppliers. Precisely, one of the easiest ways to get a source contact list of distributors and wholesalers is by hitting...
Wholesale Video Games: Extreme Infamous Tactics!
By: Joaquin Reveron | 20/08/2008
Let say that you have a successful wholesale video games accessory and your back up is your affiliated company that offers DVDs. Pay attention, this is one of the tools many of us on the top use to beat many competitors, make competitors paralyzed and not even make them think...
6 Reasons to Start a Drop Ship Baby Gift Ecommerce Business
By: Stuart Sherm | 20/08/2008
Starting any Ecommerce business is a daunting task, but here are some ideas where you can make money, have virtually no overhead and never leave your home. What you need is to join a great drop ship gift program.
Essentially you are aware that when you buy certain gifts online they...
Business 
