Simple logos are infinitely more effective than complex ones. The most memorable logos in the world are always the most simple. Think about it: Nike, Coca-Cola, Target, GM - all of them have minimalist-minded logo designs. I know a few good tips that can help you determine if your logo is too complex. First, using one color in your design is best. After that, logos get proportionally harder to remember as the number of colors increases. Never use more than three colors. Second, don' t make it too wide or too tall. Logos should not have to be read - only seen. If your logo makes the eye travel to take it all in, people won't remember it. Third, omit unnecessary information. Don't use taglines, complete legal company names (i.e. Inc, LLC, Corp, etc), phone numbers and the like.
They are distracting and make the most important information‹your name‹harder to find and remember. Logos, like pictures, can be worth a thousand words (and feelings), so don't feel like you need to explain yourself too much using words. The way you run your company is what will determine how people feel about you anyway. Forth, don't use hard to read fonts. Custom fonts can be cool, especially if no one else duplicates it, but be careful with them for two reasons: they can be trendy and fall out of style quickly, and sometimes a highly stylized font can be harder to read, and thus, forgettable.
Remember, there are hundreds of thousands of logos out there, so standing out is important. Perhaps the best way to do that is by making your company's logo as simple and memorable as possible and by using a reputable design firm. I recommend looking into LogoWorks for quality logo design.
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