Manufacturing PR Firm Drives Continued Process Improvement

TR Cutler, Inc.,(www.trcutlerinc.com), based in Ft. Lauderdale, Florida is the largest public relations firm specializing in marketing outreach for manufacturers. Cutler recently discussed trends in Manufacturing PR and the development of the Manufacturing Media Blitz that consists of a 90-day campaign to drive traffic to a client's website and increase product and company awareness. According to Thomas R. Cutler, President of the company, "This program allows manufacturers to tip toe into PR and quantify measurable results. Any manufacturer with a lean manufacturing or Six Sigma orientation knows if it cannot be measured, it does not exist."

The key component of a lean manufacturing process is to look to eliminate waste and continue to do so ongoingly. According to Cutler, “The last area of lean is usually sales and marketing because manufacturers are more prone to cleaning up the plant floor; it’s where manufacturers are most comfortable.”

Cutler noted that all short-term Manufacturing Media Blitz assignments have converted to long-term clients once the client can assess the measurable impacts of the program.

About TR Cutler, Inc.:

TR Cutler, Inc. was founded by Thomas R. Cutler almost a decade ago. Cutler maintains extraordinary relationships with clients, journalists, editors, trendsetters, and key business leaders worldwide and has become a key resource for those writing about the manufacturing sector.
Cutler founded the Manufacturing Media Consortium™ in the 90's. This extraordinary group of more than 3000 journalists worldwide is writing about trends, data, case studies, profiles, and features in the manufacturing and industrial sector. Cutler has worked with thousands of media outlets to expand manufacturing media coverage.

Cutler has authored more than 2,000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals including most of the leading monthly trade publications.
Thomas R. Cutler is the most frequently published manufacturing journalist and serves as contributed contributing editor more than three hundred publications annual. The scope of publications ranges from Automation.com to Quality Digest. A sample of Cutler’s feature articles can be located on the TR Cutler, Inc. website.

Cutler established a Manufacturing Marketing Research division dedicated to measuring the pulse of the manufacturing sector, particularly manufacturing firms which are privately held and rarely accounted for when gauging the industry sentiment.

TR Cutler, Inc. providing a voice for manufacturers worldwide.